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Agreements and Appropriation Adjustment <br />for Carnivals at City-Owned Parks <br />January 7, 2008 <br />Page 2 <br />^ Equipment capability and functionality (20%) <br />^ Level of service and support (20%) <br />^ Experience of firm and personnel (20%) <br />^ Past performance (40%) <br />Fiesta de Carnival rated highest, scoring 454 out of a maximum 500 points. <br />Acosta and Associates scored 450 points, followed by "O" Entertainment, <br />which scored 401 points. <br />Traditionally, carnivals conducted at Jerome, Centennial and Madison parks <br />draw larger crowds and are more profitable. Conversely, carnivals <br />conducted at Cesar Chavez/Campesino, Rosita and El Salvador parks draw <br />smaller crowds and generate less revenue. Therefore, the license fee for <br />the large carnivals conducted at Jerome, Centennial and Madison parks will <br />be $7,000 per carnival and the license fee for small carnivals conducted <br />at Cesar Chavez/Campesino, Rosita and El Salvador parks will be $4,000 per <br />carnival. The total projected annual revenue for these agreements is <br />$47,000 per year. <br />Based on the results of the evaluation scores, the evaluation committee <br />recommended the following 2008 Carnival Schedule: <br />Park Site Carnival Dates Proposed <br />Operator Carnival License <br />Fee <br />Jerome March 21-23, 2008 "O" Entertainment $7,000 <br />Cesar Chavez/Campesino April 18-20, 2008 Acosta and Associates $4,000 <br />Centennial Park May 23-26, 2008 <br />Memorial Weekend Fiesta de Carnival $7,000 <br />Jerome July 3-6, 2008 <br />4th of July Weekend Fiesta de. Carnival $7,000 <br />El Salvador August 22-24, 2008 Fiesta de Carnival $4,000 <br />Madison August 29-Sept. 1 <br />Labor Day Weekend Acosta and Associates $7,000 <br />Rosita Sept. 19-21, 2008 Fiesta de Carnival $4,000 <br />Centennial October 10-12, 2008 Acosta and Associates $7,000 <br /> Total $47,000 <br />25B-2 <br />