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EXHIBIT B <br />PARKING CONCEPTS INC. <br />October 31, 2007 <br />Mr. Frank Hernandez <br />City of Santa Ana <br />20 Civic Center Plaza, M -25 <br />Santa Ana, CA 92701 <br />M <br />Dear Mr. Hernandez: <br />First, Parking Concepts, Inc. (PCI) appreciates the opportunity to participate in your <br />RFP process. We are excited about the prospects of being considered for this exciting <br />contract. We hope that the enclosed information, combined with our current track <br />record with numerous Orange County parking facilities, both public and private, will <br />convince you and your associates that Parking Concepts is the most qualified full <br />service parking company to develop a parking program that consistently provides first <br />class service, public accommodation, facility maintenance, the unqualified integrity of <br />cash receipts collected, and optimum bottom line performance. <br />We have read and understand the RFP documents and attended your Pre - Proposal <br />Conference. We have toured the various facilities numerous times. Accordingly, we <br />offer to perform the services. as referenced in your RFP with full understanding of <br />exactly what is expected. Parking Concepts is prepared, capable and eager to provide <br />parking services at levels that will exceed everyone's expectations. <br />I would like to emphasize that by selecting Parking Concepts, you will have a local firm <br />that is sensitive to the needs of the local community and the impact these facilities have <br />on neighboring residents, business and public facilities. Parking Concepts does more <br />than just park cars and collect money. We are very active in the communities in which <br />we operate. We are open to comments and suggestions from our customers and <br />revenue generators. We attend and participate in numerous local civic groups and <br />organizations. We recognize and react positively to the needs and concerns of the <br />Council Office. Complaints are always handled professionally and politely. We support <br />the local charities, law enforcement and youth groups. We support and participate in <br />these programs. <br />EXIIIBIT B <br />1801 South Los Angeles 213 746 -5764 <br />Georgia Street California 90015 213 746 -3654 FAX <br />