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FULL PACKET_2008-04-07
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FULL PACKET_2008-04-07
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BID 2008 Annual Report <br />April 7, 2008 <br />Page 2 <br />the City Council on the expenditure of revenue derived from assessments, <br />the classification of businesses, and the method and basis of levying <br />assessments. The advisory board also has an annual report prepared which <br />it files with the Clerk. The report includes the name and boundaries of <br />the BID, the activities and their cost proposed for the coming year, the <br />method and basis of levying and collecting the assessments, and basic <br />financial information covering such things as prior year surplus or <br />deficits and non assessment revenue. <br />The critical factor behind the success of BIDS is that district <br />stakeholders control and manage their own programs and budget. In nearly <br />every BID in California, district stakeholders - those businesses <br />actually paying into the district - are designated as the advisory board. <br />Until October 2003, the Downtown Santa Ana Business Association (DSABA) <br />fulfilled that role. When DSABA wound down its affairs as an active <br />stakeholder group representing the greater Downtown in general, and the <br />BID in particular, the Council appointed the Community Redevelopment and <br />Housing Commission (CRHC) as advisory board to fill the void. <br />With respect to the actual programming and activities that had been <br />implemented by DSABA, two new groups emerged: Downtown Santa Ana <br />Business Council (DSABC) and La Calle Cuatro de Santa Ana (LACCSA), to <br />develop programs and manage the BID funds by way of contract with the <br />City. These two groups shared the assessment funds according to an <br />agreed-upon formula. <br />On December 13, 2006, the CHRC sent a report and recommendation to the <br />City Council; and on February 5, 2007, the City Council adopted the 2007 <br />budget for the BID in Downtown. The budget specifically called for <br />$9,900 to be allocated toward Downtown's winter holiday decorations, <br />while the remainder ($219,200) was generally designated for promotions <br />and marketing, with the anticipation that a more detailed work plan would <br />be submitted by stakeholders. No such work plan was submitted; and <br />therefore, the assessments collected in 2007 were not spent. <br />The 2008 work plan and budget has been developed by Downtown stakeholders <br />with the assistance of staff. It calls for 1) programs of general <br />benefit to the greater Downtown, 2) programs targeted to benefit <br />businesses usually considered to be represented by the DSABC, and 3) <br />programs targeted to benefit businesses along and adjacent to 4th Street <br />that were formerly represented by LACCSA and which can generally be <br />categorized as appealing predominantly to a Spanish-speaking market <br />sector. <br />The City will retain fiduciary oversight of the programs intended to be <br />of general benefit to the Greater Downtown ($105,000), the fifty-two <br />20A-2 <br />
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