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KEETON KREITZER CONSULTING STATEMENT OF QUALIFICATIONS -CITY OF SANTA ANA requirements of a particular project. Our approach to environmental analysis is designed to meet the specific needs of the lead agency, which we perceive to be: PROJECT MANAGEMENT: As the consultant retained to prepare the requisite CEQA document, Keeton Kreitzer Consulting would necessarily function in the role of primary Project Manager. Although our, direction would come from the lead agency and we would serve as an extension of the lead agency's staff, our Project Manager would be responsible for directing all work efforts developed for the project and outlined in the scope of work developed for it. Our work programs provide for the participation of all interested and responsible public and private entities. This will be accomplished through staff review sessions, meetings with responsible agencies and, finally, during public meetings in the community, if desired, and public hearings. Our work programs allow for staff involvement in every task. EXPERIENCE: A Keeton Kreitzer Consulting team will provide significant primary experience in the preparation of environmental analyses for a wide range of projects in terms of scale, diversity, and character. This experience ranges from small residential subdivisions to large, mixed -use developments, including redevelopment projects. It is because of that extensive experience that our staff and associates have a strong background in land use planning, particularly related to land use compatibility and policy plan consistency issues. OBJECTIVITY: Keeton Kreitzer Consulting can assemble a team of professionals noted for its ability to work with public and private sector interests. As Project Team Lead, Keeton Kreitzer Consulting would ensure that the principals of each sub -consultant firm would not have an interest in the development of any proposed project. EFFICIENCY: Delivery of objective CEQA documentation is critical. Time -saving procedures can ensure delivery of products as quickly as possible,' within the framework established by the client for review and processing. Keeton Kreitzer Consulting will take every step to meet or exceed the client's document processing expectations. As described in this Statement of Qualifications, our structure provides for maximum flexibility to ensure cost effectiveness and efficiency. However, should the need arise, we are able to draw from a host of talented and experienced environmental planners with whom we have worked in the past. AVAILABILITY/INVOLVEMENT: Our "smaller scale" size operation will make it easier to "step in" and become an extension of the lead agency staff; our principal is a "hands on" professional who is involved with each project undertaken by the firm and is available on a daily basis. We are capable of responding to a client's request for service immediately, as suggested above and later in this SOQ. Work envisioned by Keeton Kreitzer Consulting which would be necessary in order to provide environmental consulting services includes: (1) processing and administration of the scope of work; (2) effective project management and coordination; (3) the assemblage of all available data related to a proposed project; (4) origination of any required new data and research; (5) provision of an assessment of technical data findings in conclusory statements (i.e., findings, mitigation monitoring program, etc.); and (6) attendance at public meetings and hearings. Our approach for providing such environmental consulting services is presented below. Keeton Kreitzer Consulting Statement of Qualifications — Santa Ana, CA April 18, 2008