Item 16 - Agreements for Entertainment Promoter for City Special Events

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SCOPE OF SERVICES STATEMENT ARAS is a creative agency that has a solid team of professionals that take pride in their craft and are resourceful to secure the required vendors, obtain quotes and negotiate contracts. We believe in producing quality live events and do so by having a team that understands production and attendee safety is key to execute and manage a production. For more than 17 years, we have collaborated with various entertainment entities, concert and entertainment promoters and media outlets to acquire entertainment and talent for our event productions. In addition to numerous festivals and community -at -large event productions in Long Beach, Pasadena, Inglewood, and Whittier, we produced 130 park concerts in Los Angeles with each season having a range of music genres to include children's music, R&B, musica Tropical, Banda, Mariachi, Nortena, and Jazz. What distinguishes ARAS is our expertise in marketing and advertising in Southern California. We have long-standing media relationships in Southern California with both mainstream and Spanish language channels to include but not limited to ABC7, Univision, Telemundo, NBC4, Estrella TV, and QBuena Radio. PROPOSED WORK PLAN Approach Our approach to production starts with a set of defined goals in collaboration with the city of Santa Ana's vision for each event, incorporate conceptual plans for the event followed by intentional execution that elevates an event into an experience. The goals and vision include: 1. Clear event objectives 2. Desired event outcomes 3. Team members needed for event production. We begin with pre -production work, to include recommendations for security, public safety, and emergency services and collaborate with police, fire, and private security teams needed for the event. This is the groundwork required to proceed with the site preparation to include parking access for vendors, entertainment, and general attendance. We believe in working with local businesses and incorporate this philosophy by joining local chambers, outreach to local businesses, non-profit organizations, and community -based organizations to establish relationships and partnerships to source local vendors to the extent possible. We have a robust database of vetted vendors with the required production expertise that we incorporate with the local vendors for successful outcomes. We develop and manage the event timeline and maintain communications with the City of Santa Ana on the progress, secure entertainment, vendors, and suppliers based on the event needs. We provide an on -site production team, logistic support staff and conduct volunteer training, and city staff training, as needed. 131Page-RFP-24-102 Entertainment Promoter Proposal NOS