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Item 16 - Agreements for Entertainment Promoter for City Special Events
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Item 16 - Agreements for Entertainment Promoter for City Special Events
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4/14/2025 9:42:25 AM
Creation date
4/9/2025 2:50:48 PM
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City Clerk
Doc Type
Agenda Packet
Agency
Parks, Recreation, & Community Services
Item #
16
Date
4/15/2025
Destruction Year
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REFERENCES — ARAS Enterprises, Inc. <br />Antoinette Banares, Director of Business Development <br />Rose Hills Memorial Park <br />Description of services: Memorial Day Observance <br />Since 2016, ARAS has produced the annual event providing services include program <br />development, securing a keynote speaker, media relations, military bands, school choirs, Honor <br />Guard, local veteran groups, military vehicles, and service vendors (audio, rentals,) to support <br />event which includes a vintage plane fly -over during a key timeframe in the program. <br />Erick Verduzco, Partner <br />Grand Parade Dia de los Muertos, Inc. <br />Description of services: Grand Parade Dia de los Muertos & Arte y Ofrendas Festival <br />ARAS created and launched the Grand Parade Dia de los Muertos and the Arte y Altares Festival <br />In 2023 and continues to produce. Services include city permits, creative layout, decor, <br />partnership with Council District 1, non-profit organizations, and local businesses, corporate <br />sponsors and media relations. Logistic coordination of services vendors to support the event <br />areas to include live entertainment, artisan mercado, food court, children's interactive area, <br />tequila tasting garden, and VIP area. <br />Julie Benavidez, Sr. Director of Staffing and Engagement <br />Rose Bowl Stadium <br />Description of services: Cinco de mayo at the Rose Bowl Stadium <br />Services included event conceptualized, created partnerships with Consul General of Mexico in <br />LA office, media relations, secured lived entertainments to include Mariachi RAMS, Jazz group, <br />and Gustavo Rivera, artisan mercado, VIP reception, youth soccer championship, 5K Run Walk <br />and a bootcamp. Logistic coordination of services vendors to support event, stage, audio/video <br />tech team, stage manager, DJ, rentals and furnishings. <br />
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