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2025-011 Renew the Santa Ana Tourism Marketing District (“SATMD”) and Fixing the Time and Place of a Public Meeting and a Public Hearing Thereon and Giving Notice Therof
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2025-011 Renew the Santa Ana Tourism Marketing District (“SATMD”) and Fixing the Time and Place of a Public Meeting and a Public Hearing Thereon and Giving Notice Therof
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4/23/2025 8:24:59 AM
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City Clerk
Doc Type
Resolution
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Community Development
Doc #
2025-011
Item #
23
Date
4/15/2025
Destruction Year
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Section 4. The City Council declares its intention to renew the SATMD and to <br /> levy and collect assessments on lodging businesses within the SATMD boundaries <br /> pursuant to the Property and Business Improvement District Law of 1994. <br /> Section 5. The SATMD shall include all lodging businesses with seventy (70) <br /> rooms or more, existing and in the future, available for public occupancy located within the <br /> boundaries of the City, as shown in the map attached hereto as Exhibit A and incorporated <br /> herein by reference. <br /> Section 6. The name of the district shall continue to be the Santa Ana Tourism <br /> Marketing District("SATMD"). <br /> Section 7. The annual assessment rate is two percent (2%) of gross short-term <br /> sleeping room rental revenue. Every two (2)years during the operation of the SATMD, the <br /> assessment rate may be increased by the TSA Board to a maximum rate of four percent <br /> (4%) of gross short-term sleeping room rental revenue. If the assessment rate is <br /> increased, it may subsequently be decreased but shall not be decreased below a <br /> minimum of two percent (2%) of gross short-term sleeping room rental revenue. The <br /> maximum increase or decrease in any two-year period shall be one-half of one percent <br /> (0.5%). <br /> Based on the benefit received, assessments will not be collected on: stays of more <br /> than thirty(30) consecutive days; stays by any person as to whom, or any occupancy as to <br /> which, it is beyond the power of the City to impose the assessment herein provided; stays <br /> by any officer or employee of a foreign government who is exempt by reason of express <br /> provision of federal law or international treaty; and stays by any federal or state officer or <br /> employee while on official business only and when payment for such occupancy is made <br /> directly to the operator by duly authorized voucher payment from a governmental <br /> accounting office. This exemption does not exempt a transient who is employed by the <br /> United States government or the state or their respective instrumentalities from payment of <br /> the assessment when the payment is later to be reimbursed by the United States <br /> government or the state or their respective instrumentalities. <br /> Section 8. The assessments levied for the SATMD shall be applied toward <br /> Sales and Marketing promotions programs to market assessed lodging businesses in <br /> Santa Ana as tourist, meeting, and event destinations, as described in the Plan. The <br /> assessments levied for the SATMD shall also be applied to Administration, <br /> Contingency/Reserve, City administration services, as these are necessary to provide the <br /> Sales and Marketing Programs. Funds remaining at the end of any year may be used in <br /> subsequent years in which SATMD assessments are levied as long as they are used <br /> consistent with the requirements of this resolution and the Plan. <br /> Section 9. The renewed SATMD will have a ten (10) year term, beginning <br /> January 1, 2026 or as soon as possible thereafter, and ending ten (10) years from its start <br /> date, unless renewed pursuant to Streets and Highways Code §36660. <br /> Resolution No.2025-011 <br /> Page 2 of 5 <br />
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