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PROGRAM INVESTMENT SUMMARY <br />TPC RFaTCO~ S~QICES 1=0R 1~FVE.I.OPI-dBNT ©F PI~GB RANGE. <br />'rxB ExE1tGY EPFICIErrC1' PRC)cia SrTS <br />DISCOVERY AND PRELIMINARY PROGRAM $4,000-$5,000 <br />DEVELOPMENT: TPG will conduct situational discovery, strategy <br />development and tactical planning to determine the Partnership's <br />s ecific needs, oals, benchmarks, ex ectations and bud et. <br />VISUAL CONCEPT/LOGO/SLOGAN: Development of an $7,000-$8,000 <br />overall "look at and feel" (color scheme, fonts, image, style, etc.) as well <br />as a dynamic logo and memorable slogan for use on all program-related <br />materials. On-going communications, including strategic in-person <br />consultations and resentations - as needed. <br />BROCHURE(S)*: Development of a brochure that tells the $4,000-$5,000 <br />Partnership story in an emotionally compelling manner, explaining its <br />goals and describing the role residents and local businesses will play in <br />its success. Designed to engage target audiences and promote program <br />ado tion. <br />MAGNET(S)*: Development of a magnet that could be in the shape $800-$1,200 <br />of a CFL to romote the ro ram. <br />STICKER(S)*: Development of a program sticker to promote the $800-$1,200 <br />ro am and disseminate ke contact information. <br />FACT SHEET: Development of a one- to two-page, 8.5 x 11 $2,500-$3,000 <br />document that describes the City of Santa Ana/Southern California <br />Edison Partnership and provides essential background information to <br />both internal and exterior audiences <br />Estimated Total Investment for TPG Services: $19,100-$23,400 <br />BSAT~p PAt?DU4"1'~oP+T COSTS F€aR ItE(~QMMENDED ENF,BCi]t F33TIMA'I Ei3 PItICB <br />EFFIGtENGY PIL(!!G$AA~ 1~Y'I' CAMPONENTS <br />BAG(S): Recyclable, branded bag with the Energy Efficiency Program $14,000-$18,000 <br />logo and slogan prominently displayed. Range reflects one-color and <br />two-color o tion. <br />BROCHURE(S)*: 6" x 9", tri-fold in four-color. Paper stock is FSC $7,000-$7,500 <br />certified with a minimum of 25 ercent consumer waste content. <br />MAGNET(S)*: Printed on recycled paper. Range reflects one and $10,000-$12,000 <br />two color o tion. <br />STICKER(S)*: Static cling decals to adhere without adhesive to $3,500-$5,000 <br />smooth surfaces. Ran e reflects one and two color o tion. <br />**CFL(S): Individually packaged CFL in a branded box that features $55,200 <br />the Ener Efficienc Pro ram to o and slo an. <br />Estimated Total Investment for Printing Services: <br /> $89,700-$97,700 <br />11 <br />25L-13 <br />