Laserfiche WebLink
PROGRAM INVESTMENT SUMMARY <br />i;P? <br />PC?RECC7TibttgU?EUS>31tV1SPQ1??i ?G7, <br />F <br />DISCOVERY AND PRELIMINARY PROGRAM $4,000-$5,000 <br />DEVELOPMENT: TPG will conduct situational discovery, strategy <br />development and tactical planning to determine the Partnership's <br />specific needs, goals, benchmarks, expectations and budget. <br />VISUAL CONCEPT/LOGO/SLOGAN: Development of an $7,000-$8,000 <br />overall "look at and feel" (color scheme, fonts, image, style, etc.) as well <br />as a dynamic logo and memorable slogan for use on all program-related <br />materials. On-going communications, including strategic in-person <br />consultations and presentations - as needed. <br />BROCHURE(S)*: Development of a brochure that tells the $4,00045,000 <br />Partnership story in an emotionally compelling manner, explaining its <br />goals and describing the role residents and local businesses will play in <br />its success. Designed to engage target audiences and promote program <br />adoption. <br />MAGNET(S)*: Development of a magnet that could be in the shape $80041,200 <br />of a CFL to promote the program. <br />STICKER(S)*: Development of a program sticker to promote the $800-$1,200 <br />program and disseminate key contact information. <br />FACT SHEET: Development of a one- to two-page, 8.5 x 11 $2,500-$3,000 <br />document that describes the City of Santa Ana/Southern California <br />Edison Partnership and provides essential background information to <br />both internal and exterior audiences <br />CUSTOM CFL BOX: Development of an Energy Efficiency custom $3,000-$3,5o0 <br />designed and branded box that features the program loo and slogan. <br />Estimated Total Investment for TPG Services: $22,100-$26,900 <br />ESTIMATEDPBODUGTION COSTS FORTtGltvtYkT 3tG$°;+ .,-FT $'' lA`41.Ps1t3 <br />EFPICIENCY$ROGAA14YJT <br />BAG(S): Recyclable, branded bag with the Energy Efficiency Program $11,000-$14,500 <br />logo and slogan prominently displayed. Range reflects one-color and <br />hvo-color option. <br />BROCHURE(S)*: 6" x 9", tri-fold in four-color. Paper stock is FSC $7,000-$7,500 <br />certified with a minimum of 25 percent consumer waste content. <br />MAGNET(S)*: Printed on recycled paper. Range reflects one and $10,000-$12,000 <br />two color option. <br />STICKER(S)*: Static cling decals to adhere without adhesive to $3,50045,000 <br />smooth surfaces. Range reflects one and two color option. <br />CFL(S) **: Individually packaged CFL in a branded box that features $55,200 <br />the Energy Efficiency Prograrn logo and slogan. <br />Estimated Total Investment for Production Services: $86,700-$94,200 <br />10