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EXHIBIT A <br />CS 1102.01- V'N[ x(,A7 h'H /( JI_1N(,YPRy(,R_jAT <br />_30 Q(,TOI3L R 2008 <br />EXECUTIVE SUMMARY <br />Thu Peterson Group (TPG) has been engaged by the City of Santa Ana (City) in partnership with Southern California <br />Edison (SCE) to develop an "Energy Efficiency Partnership Program "Welcome Kit" and distribute these kits to each <br />single family household by the end of this year. TPG will develop the Welcome Kit program and its components and <br />coordinate and manage the production and distribution. <br />The City and SCE are seeking to take a leadership role in the move toward energy efficiency and conservation. The <br />program's goal is to reduce consumption of electricity among Santa Ana residents and businesses by promoting the cost, <br />convenience and environmental benefits of products and practices that promote energy efficiency via an effective public <br />education program and activities. The Energy Efficiency Program Welcome Kits will serve as an introduction to the <br />Partnership's three-year program, presenting an opportunity to raise awareness and encourage participation. Bits will be <br />delivered to the 40,000 single family homes in the City of Santa Ana. <br />PROGRAM COMPONENTS <br />The recommended Energy Efficiency Program Kit would consist of the following components: <br />• Discovery and Strategic Conceptualization: TPG will conduct situational discovery, strategy development <br />and tactical planning for the program to determine the Partnership's specific needs, goals, benchmarks, <br />expectations and budget. <br />• Visual Concept/Logo/Slogan: Development of an overall "look at and feel" (color scheme, fonts, image, <br />style, etc.) as well as a dynamic logo and memorable slogan for use on all program-related materials. Ongoing <br />communications, including strategic in-person consultations and presentations - as needed - will facilitate the <br />development of powerful visual and messaging elements that can support the campaign throughout its entire <br />lifecycle. <br />• Recyclable Bag: A branded bag with the Energy Efficiency Program logo and slogan prominently displayed. <br />One-color and two-color option. TPG will source a creative solution for a recycled content plastic, paper or <br />content bag that will further theme the "green" and "conservation" effort of the overall program. The bag will <br />hang from the door of resident's home and contain a number of promotional items, including a CFL, <br />nightlight, magnet, sticker and informational brochure.