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EXHIBIT A <br />STATEMENT OF WORK <br />General Information: <br />The following Statement of Work (SOW) defines the principal activities and responsibilities of all <br />parties for professional web site and promotional communications services to support the <br />ReadyOC (hereinafter ROC) Emergency Preparedness Campaign. This scope of work shall <br />stand as an agreement between the City of Santa Ana (hereinafter Santa Ana) and Westbound <br />Communications Inc. (hereinafter WBC). <br />WBC will supply the following services: <br />o ROC Web Site Alterations <br />o Design and Launch Services <br />o Site Capability Expansion <br />o Site Optimization and Maintenance <br />o Marketing and Advertising for ROC Program <br />o Establishment of a Marketing Plan <br />o Design and Printing of Collateral Materials <br />o Advertising Services <br />o Event Marketing <br />o Publicity Services <br />o Project Administration Services <br />Software versions will be defined as the most current version at time of installation. <br />No deviation of this SOW will be allowed without written consent from the Santa Ana Project <br />Manager. Nevertheless, Santa Ana recognizes that projects of this magnitude will likely encounter <br />various unforeseeable events that may cause tasks to overlap or change, and such change will <br />be permissible with the approval of Santa Ana Project Manager. <br />This SOW is contingent upon both WBC and Santa Ana fulfilling their respective responsibilities <br />as defined in the Agreement and within this document. <br />Attachments <br />The following attachments are included with this SOW: <br />25E-14 <br />