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1. Open to Public. The advertised event must be suitable for persons of all ages, and must <br />be open to the public on substantially the same basis as members of the sponsoring <br />organization; <br />2. No Commercial, Religious or Political Promotions. The banner program is not open to <br />events which are primarily commercial or profit -seeking, sectarian religious or partisan / <br />advocacy political in nature. This does not prevent non-profit groups from holding fund- <br />raising events, or from charging admission. <br />3. Expected Attendance. The special event must be organized to accommodate at least five <br />hundred (500) attendees, or be designated by council as a heritage event. <br />4. This section is intended to create a limited purpose forum, the purpose of which is to <br />promote noncommercial special events, occurring within the City, which are sponsored <br />by local organizations or local affiliates of broader organizations, and which events are <br />not highly controversial (such as partisan religion or politics), and which are open to all <br />ages on substantially the same terms as members of the sponsoring organizations. <br />B. Available Locations. This program applies to the banners in the following locations: Lincoln <br />Park, across Main Street between First and Second Streets, Grant Road and Fremont Avenue <br />intersection, and San Antonio Road and El Camino Real intersection. <br />C. Display Time and Place. Qualifying special event banners may be displayed not more than <br />fourteen (14) days in advance of the event (seven days for Lincoln Park), and not more than <br />seven days after the event concludes. Banners advertising the same event may be displayed at <br />up to three locations at the same time; however, no event shall be displayed concurrently in <br />both the Lincoln Park and Main Street Banner locations. Banners for a given event may be <br />displayed a maximum of one time per calendar year. <br />D. Scheduling Priority. Time conflicts will be resolved based on time of the event, prioritized as <br />follows: a) events sponsored or co -sponsored by the City of Los Altos; b) events sponsored or <br />co -sponsored by the Town of Los Altos Hills; and c) date and time of request. <br />E. Permits. A banner display permit is required for all private party banners. The director of <br />recreation department shall prepare a standard form application which will also serve as a <br />permit, when approved. Banner applications will be reviewed for compliance with the rules set <br />forth in this section; noncomplying applications will be denied with a statement detailing the <br />points of noncompliance. A denied application may be amended and resubmitted. Denied <br />applications may be appealed to the director, who will hold an informal hearing on the matter, <br />after which the applicant may appeal to the city council. Any banners installed without proper <br />permitting may be summarily removed by the city as a trespass and a public nuisance. <br />F. Fees. All applications will be subject to a non-refundable processing fee in an amount to be set <br />by council resolution. When an application is approved, an additional fee may be assessed to <br />allow the city to recover its actual costs associated with the banner display. Such costs may be <br />reasonably estimated. <br />G. Construction and Installation. Banners must be constructed of quality materials, and satisfy <br />size and construction standards set by the maintenance services and recreation department. <br />Updated October 2012 - 4 - <br />