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Crystal Torres-Chief Operations Officer/ Marketing& Production Executive <br /> rq <br /> Over 18 years of executive leadership experience with outstanding success in <br /> leading marketing strategies and development of sponsorship opportunities for <br /> projects. <br /> Ms. Torres provides oversight of projects and campaigns leading the formation of strategic alliances <br /> with nonprofit organizations and community stakeholders. Ms.Torres oversees corporate Gala <br /> Fundraisers, Golf Tournaments, and at-large community events to connect brands with the target <br /> audience. <br /> Ms. Torres leads the event management division and oversees VIP receptions and Galas to create <br /> alliances for fundraising opportunities. Lead executive for the creation of the Cinco de Mayo at the <br /> Rose Bowl, in Pasadena as part of the Rose Bowl Stadium Centennial celebration. One of the <br /> cornerstones of the event was to identify sponsors and create alliances for the project coupled with a <br /> community outreach strategy to foster relationships to garner support and partnerships for the <br /> project.The event garnered more than 15,000 attendees, held a VIP reception for city officials, <br /> sponsors and VIP guests and received local and national media coverage. <br /> Professional Engagement <br /> • Board Member—Tri-City ROP Foundation <br /> • Member—Los Angeles Latino Chamber of Commerce <br /> • Member—Hispanic Public Relations Association <br /> Education <br /> • Master of Science, Leadership and Management, University of La Verne <br /> • Master of Science, Business Administration/emphasis in Marketing University of La Verne <br /> • Bachelor of Science, Organizational Management, University of La Verne <br /> • Graduate-Stanford Latino Entrepreneur Initiative Fellows Program Stanford University <br /> Brand Experience <br /> • Rose Bowl Stadium • Port of Long Beach <br /> • Pasadena Tournament of Roses • Museum of Latin American Art <br /> • Rose Hills Memorial Park • Providence -St.Joseph Foundation <br /> • California Council on Economic Education • Catholic Association of Latino Leaders <br /> • Lucille & Edward Roybal Foundation • Arte y Ofrendas Festival <br /> 91Page - RFP - 24 - 102 Entertainment Promoter Proposal c <br />