19F - DOWNTOWN SA BUSINESS IMPROVE DISTRICT ANNUAL RPT

Home Browse Search

BID 2009 Annual Report and Agreement with Downtown, Inc. May 4, 2009 Page 2 financial information covering such things as prior year surplus or deficits and non-assessment revenue. The critical factor behind the success of BIDS is that district stakeholders control and manage their own programs and budget. In nearly every BID in California, district stakeholders - those businesses actually paying into the district - are designated as the advisory board. Until October 2003, the Downtown Santa Ana Business Association (DSABA) fulfilled that role. When DSABA wound down its affairs as an active stakeholder group representing the greater Downtown in general, and the BID in particular, the Council appointed the Community Redevelopment and Housing Commission as advisory board to fill the void. In April, a Business Improvement District service agreement for $25,000 was executed with Downtown Inc. to facilitate the immediate need for enhanced security and a Mother's Day promotion. A total balance of $205,000 of carry forward 2007/2008 BID funds remains available to be programmed for marketing, promotion and other activities of benefit to the Downtown Santa Ana Business Improvement District. In order to expend the remaining carry forward funds, an annual report must be approved by the City Council. It is proposed that the remaining funds be allocated to Downtown, Inc. for implementation in accordance with the budget (Exhibit 1). Downtown, Inc. is the newly formed non- profit corporation that will oversee administration of the Community Management District which is the funding mechanism enacted in recent months to replace the BID for Downtown activities and improvements. The board of Downtown, Inc., in consultation with other stakeholders in the Downtown, has identified four primary categories for funding: 1) Clean and Safe; 2) Holiday Decorations; 3) Bicycle Racks; and 4) Promotions and Marketing. The Clean and Safe funds will be used to enhance security in the area during late weekend evening hours. This will be accomplished with a private security company under contract with Downtown, Inc. The holiday decoration storage, installation and removal and bike rack installations on Second Street Promenade are outstanding obligations to be assumed under the proposed contract. The balance of the funds will be used for marketing and event promotions. 19F-2