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BID 2009 Annual Report and <br />Agreement with Downtown, Inc. <br />May 4, 2009 <br />Page 2 <br />financial information covering such things as prior year surplus or <br />deficits and non-assessment revenue. <br />The critical factor behind the success of BIDS is that district <br />stakeholders control and manage their own programs and budget. In nearly <br />every BID in California, district stakeholders - those businesses <br />actually paying into the district - are designated as the advisory board. <br />Until October 2003, the Downtown Santa Ana Business Association (DSABA) <br />fulfilled that role. When DSABA wound down its affairs as an active <br />stakeholder group representing the greater Downtown in general, and the <br />BID in particular, the Council appointed the Community Redevelopment and <br />Housing Commission as advisory board to fill the void. <br />In April, a Business Improvement District service agreement for $25,000 <br />was executed with Downtown Inc. to facilitate the immediate need for <br />enhanced security and a Mother's Day promotion. A total balance of <br />$205,000 of carry forward 2007/2008 BID funds remains available to be <br />programmed for marketing, promotion and other activities of benefit to <br />the Downtown Santa Ana Business Improvement District. <br />In order to expend the remaining carry forward funds, an annual report <br />must be approved by the City Council. It is proposed that the remaining <br />funds be allocated to Downtown, Inc. for implementation in accordance <br />with the budget (Exhibit 1). Downtown, Inc. is the newly formed non- <br />profit corporation that will oversee administration of the Community <br />Management District which is the funding mechanism enacted in recent <br />months to replace the BID for Downtown activities and improvements. The <br />board of Downtown, Inc., in consultation with other stakeholders in the <br />Downtown, has identified four primary categories for funding: 1) Clean <br />and Safe; 2) Holiday Decorations; 3) Bicycle Racks; and 4) Promotions and <br />Marketing. The Clean and Safe funds will be used to enhance security in <br />the area during late weekend evening hours. This will be accomplished <br />with a private security company under contract with Downtown, Inc. The <br />holiday decoration storage, installation and removal and bike rack <br />installations on Second Street Promenade are outstanding obligations to <br />be assumed under the proposed contract. The balance of the funds will be <br />used for marketing and event promotions. <br />19F-2 <br />