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<br />weeding and pruning of all trees and plantings; alley/median/parkway <br />maintenance; litter and debris pick-up; trash receptacle collection/disposal <br />and maintenance/replacement; and other maintenance and landscaping <br />issues that may arise. <br /> <br />Each maintenance service will assist in beautifying the Downtown District <br />and enhancing the image of the commercial core. This activity is <br />designed to increase customer comfort within the greater Downtown which <br />will, in turn, increase commerce and help to attract and retain new <br />businesses and patrons within the District. These maintenance services <br />will be provided only within the District; therefore, these services constitute <br />"special benefits" to the assessed parcels. <br /> <br />2. Marketing and Promotions <br /> <br />This activity is intended to enhance the image of Downtown Santa Ana <br />through sophisticated marketing, advertising and branding of the <br />Downtown. It will heighten the excitement and pleasure of the customer <br />and visitor experience by way of holiday celebrations, special events, <br />festivals, promotions and sales, art shows, live music, and similar <br />customer attractions. This activity also includes those types of <br />supplemental activities such as newsletters, visitor guides, graphics arts <br />materials, business improvement workshops, and the like. <br /> <br />3. Downtown Ambassador Program <br /> <br /> Uniformed customer assistance Ambassadors will provide a variety of <br />business and customer support services by assisting patrons and <br />employees, supporting SAPD crime prevention efforts to reduce the <br />incidence of crime and nuisance activities, and productively addressing the <br />challenges associated with street populations. Deployment of Downtown <br />Ambassadors can include highly visible foot, bicycle or Segway patrols that <br />will provide service during critical, high-impact periods. The initial <br />deployment will be when their services are most needed. Actual days and <br />times are still to be determined, but Ambassador assignments can change <br />as necessary. <br /> <br /> The Downtown Ambassador Program will assist in creating a safe and <br />secure environment throughout the Downtown area and, hence, will <br />enhance the economic revitalization. This activity is designed to increase <br />vehicular and pedestrian traffic within the District which will increase <br />commerce and help to attract new and retain existing businesses and <br />patrons. This Ambassador Program will be provided only within the CMD <br />boundaries; therefore these services constitute "special benefits" to the <br />assessed parcels. <br /> <br /> <br />4.Physical Enhancement & Amenities <br /> <br />7 <br /> <br />