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Completion Criteria: <br />This task is considered complete Westbound presents and Santa accepts a documented 12 <br />month marketing plan for ReadyOC. <br />Task 3• Design Approval and Printing of Collateral Marketing Materials <br />Objective: Based on the 12 month Marketing plan Westbound will provide collateral <br />marketing materials to Santa Ana <br />Task Description: <br />Westbound in collaboration with Santa Ana stakeholders will design several printable documents <br />referenced as collateral materials. Upon agreement between Santa Ana and Westbound, <br />documents will be printed and presented to Santa Ana or used as part of detailed marketing plan. <br />Collateral materials are described as: <br />a. ReadyOC Fact Sheet <br />Create, develop and print up to a total of 25,000 color copy 8.5" x 11" fact sheets <br />(front and back). <br />b. ReadyOC Flyers <br />Create, develop and print up to a total of 75,000 color copy 8.5 x 11" promotional <br />flyers (front and back). <br />Responsibilities: <br />Westbound shall: <br />a. Work with Santa Ana stakeholders to design collateral materials. <br />b. Following agreement, Westbound will print referenced documents. <br />C, Provide printed documents to Santa Ana and/or utilize the documents as reference in the <br />marketing plan . <br />Santa Ana shall: <br />a. Assign appropriate personnel, to assist in the design of collateral materials. <br />Completion Criteria: <br />This task is considered complete when Westbound designed and printed the referenced collateral <br />materials. <br />Task 4: ReadyOC Site Optimization, Expansion and Maintenance <br />Objective: Enhance Ready0C web site capabilities. <br />