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Task 6: Publicity <br />Objective: Westbound will provide professional publicity services to Santa Ana. <br />Task Description: <br />Westbound will utilize the Marketing Plan to provide Santa Ana and ReadyOC stakeholders with <br />publicity expertise and products directly related to publicizing the ReadyOC web presence <br />Responsibilities: <br />Westbound shall provide Santa Ana with <br />a- ReadyOC Press Releases and concept "Pitching" expertise <br />1. Write and distribute up to 6 releases, includes outreach to all appropriate OC <br />print/broadcast media <br />b ReadyOC By -Lined Articles <br />1. Write and place up to 4 by-lined articles from ROC representatives. <br />C. Media Spokespersons On -Camera Training Session <br />1. One half-day training for 2-3 selected ROC media spokespersons. <br />d. ReadyOC Feature Story Pitching <br />1. Develop, pitch and secure up to 6 different stories related to ROC/emergency <br />preparedness. <br />e- ReadyOC Monthly Media Management, Monitoring & Evaluation <br />1. Monthly monitoring of all media, including clips and coverage analysis. <br />Santa Ana shall: <br />a. Provide subject matter experts to attend described training. <br />b. Engage in all training opportunities. <br />C. Work with Westbound to approve all media related activities. <br />Completion Criteria: <br />This task is considered complete when all publicity related activities are completed_ <br />Task 7: ReadvOC Phase 1 Completion <br />Objective: Completion of all listed Scope of Work Activities <br />