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Exhibit A <br />SCOPE OF WORK <br />Supplemental Security ($38,000) - Downtown Incorporated contends that it is essential that, as <br />the nighttime, restaurant and entertainment businesses continue to expand, customer comfort be <br />enhanced. This effort includes deploying downtown ambassadors during weekend evenings to <br />promote a safe and pleasant environment for customers, employees, and other visitors. <br />Beginning the weekend of May 8th and continuing through the end of the year, Downtown <br />Incorporated will contract with a private security firm to place four ambassadors into service for <br />six hours nightly on Thursdays, Fridays, and Saturdays. Our intent is to utilize both walking <br />patrol and bicycle patrol. The ambassadors will patrol the entire Community Management <br />District with extra attention focused on area of customer concentration. Generally, ambassadors <br />will be a liaison with local law enforcement, offer customer assistance (provide directions and <br />information and the like) deal with inappropriate behaviors, maintain open communication with <br />restaurant/nightclub operators, circulate throughout the district observing for and documenting <br />mischief/criminal activity, and act as a friendly face of downtown Santa Ana. <br />Ample coverage is estimated at 60 hours per week at $15 per hour and eight hours per week <br />supervisory time at $20 per hour for a total cost per week of $1,060. At this weekly cost <br />ambassadors can be engaged through the first week in September. Anticipating some low level <br />participation from a newly formed restaurant association, this effort could expand in coverage. <br />Promotions $89,000) - BID funds have historically been utilized to provide promotions, <br />marketing and special events. To fulfill that intent, Downtown Incorporated is preparing a <br />comprehensive marketing strategy that includes targeted advertising, web exposure, and <br />celebrations and events beginning with Mothers Day and ending with an extended Winter <br />Holiday slate of activities. <br />Streetscape/Landscape Maintenance Service ($85,000) - Regular supplemental maintenance is <br />provided by the City of Santa Ana. This service contract terminates May 31, 2009. This activity <br />anticipates picking up an extension of this service for seven months. The work entails daily litter <br />pick-up, refuse collection, sweeping of public sidewalks and alleys, minor graffiti abatement, <br />cleaning and care of street furniture and fixtures, and the like. If maintenance workers can be <br />effectively redeployed at a reduced level to save funds, the savings will be transferred to <br />Promotions and Marketing activities. <br />Prior BID Obligations ($18,000) — The BID has existing obligations that will honored by <br />downtown Incorporated. They include $13,000 for installation, removal and annual storage of <br />holiday decorations (skyline banners, lighted tree) and $5,000 to purchase decorative bicycle <br />racks for the 2nd Street Promenade and Artists Village area. <br />0 <br />