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2010 Fiestas Patrias <br />October 5, 2009 <br />Page 2 <br />this event will ensure maximum civic involvement and a minimal <br />adverse impact on public resources. <br />In years past, various organizations have organized the Fiestas <br />Patrias, including the City, and have contracted with a <br />commercial promoter to operate the event. It is recommended that <br />this same course be followed for 2010. It is also recommended <br />that the planning of the parade and the El Grito Ceremony at <br />Santa Ana Stadium be integrated with the Fiestas Patrias Fourth <br />Street Festival to ensure the fiesta revenues are available to <br />cover public costs for public safety and traffic management <br />generated by the parade and the El Grito Ceremony. <br />Staff will establish a community participation system to ensure <br />that all stakeholders including the Mexican Consulate, downtown <br />merchants, property owners and civic groups are actively engaged <br />in the planning and implementation of the activities. <br />FISCAL IMPACT <br />There is no fiscal impact associated with this request. <br />19D-2 <br />