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REQUEST FOR <br /> COUNCIL ACTION mar. <br /> CITY COUNCIL MEETING DATE: CLERK OF COUNCIL USE ONLY: <br /> JANUARY 4, 2010 <br /> TITLE APPROVED <br /> CONSULTANT AGREEMENT FOR GO ? As Recommended <br /> LOCAL PROGRAM STEP 2 PUBLIC ? As Amended <br /> ? Ordinance on 1 S` Reading <br /> OUTREACH ( PROJECT 0 9 - 2 5 0 5 ) ? Ordinance on 2"d Reading <br /> ? Implementing Resolution <br /> ? Set Public Hearing For <br /> CONTINUED TO <br /> FILE NUMBER <br /> ITY MANAGER <br /> RECOMMENDED ACTION <br /> Authorize the City Manager and Clerk of the Council to execute the <br /> attached agreement with Consensus Inc. in the amount of $50,000, to <br /> initiate the Go Local Program Step 2 public outreach program for the <br /> Santa Ana and Garden Grove modern streetcar project, subject to <br /> nonsubstantive changes approved by the City Manager and City Attorney. <br /> DISCUSSION <br /> On May 12, 2008 the OCTA Board allocated $5.9 million in Step 2 funding <br /> to Santa Ana for planning and development of a modern streetcar concept. <br /> On August 3, 2009, the City Council authorized staff to execute an <br /> agreement with the Cordoba Corporation and its team of consultants to <br /> conduct the Go Local Program Step 2 technical analysis. At the same <br /> time, the City Council approved setting aside $50,000 to hire a Public <br /> Outreach firm to support Santa Ana's Go Local planning and development <br /> activities. <br /> Due to the interconnection between the fixed guideway project and the <br /> planned SARTC expansion and Santa Ana Boulevard grade separation <br /> project, as well as the Station District project, the public outreach <br /> team will be asked to develop a program which improves community <br /> understanding and solicits community feedback on the City's overall <br /> transit vision which also encompasses initiatives such as the Station <br /> District and the new Transit Zoning Code. This outreach effort would be <br /> coordinated internally between Public Works, Community Development and <br /> Planning and Building agencies with assistance from the OCTA Public <br /> <br /> Affairs Department. Among other things, the public outreach program will <br /> clearly communicate anticipated community benefits, potential community <br /> impacts, and possible economic development opportunities associated with <br /> these various projects. Given the magnitude and complexity of these <br /> 25G-1 <br /> <br />