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rorn: Leslie Mills At: Invensure Insuranoe Brokers FaxlD, `Ir`o: Santa ulna City Attomey Office Date: 2J9f2010 0 : 1 AM Page: 6 of 12 <br />Exclusions c. through n. do not apply to damage c. Material Published Prior To Policy Period <br />by fire to premises while rented to you or tempo- "personal and advertising injury" arising out of <br />rarily occupied by you with permission of the oral or written publication of (material whose <br />owner. A separate limit of insurance applies to this first publication took place before the beginning <br />coverage as described in Section III — Limits Of of the policy period. <br />insurance. <br />COVERAGE B PERSONAL AND ADVERTISING <br />ING <br />INJURY LIABILITY <br />1. Insuring Agreement <br />a. we will pay those suns that the insured be- <br />comes legally obligated to pay as damages <br />because of "personal and advertising injury" t <br />which this insurance applies. We will have the <br />right and duty to defend the insured against <br />any "suit" seeking those damages. However" <br />we will have no duty to defend the insured <br />against any "suit" seeking damages for "per- <br />sonal and advertising injury" to which this in- <br />surance does not apply. We may, at our discre- <br />tion, investigate any offense and settle any <br />claim or "suit' that may result. But: <br />(1) The amount we will pay for damages Is <br />limited as described in Section III — Limits <br />f Insurance; and <br />( Our right and duty to defend end when we <br />have used up the applicable Ill it of insur- <br />ance in the paymi3nt of judgments or set- <br />tlements under Coverages A or B or medi- <br />cal expenses under coverage C. <br />o other obligation or liability to pay sums or <br />perform acts or services is covered unless ex- <br />plicitly provided for under Supplementary Pay- <br />ments — Ooverages A and B. <br />b. This insurance applies to "personal and adver- <br />tising injur " caused by an offense arising out <br />of your business but only if the offense was <br />o'omm itted in the "coverage territory," during the <br />policy period. <br />. Exclusions <br />This insurance does not apply to: <br />a. Knowing Violation Of Fights Of Another <br />"Personal and advertising Injury," caused by or <br />at the direction of the insured with the knowl- <br />edge that the act would violate the rights of an- <br />other and would inflict "personal and advertis- <br />ing in jury". <br />b. Material Published With Knowledge of <br />Falsity <br />d. Criminal Acts <br />"Personal and advertising injury" arising out of <br />a criminal. act committed by or at the d i rec9on <br />of the insured. <br />e. contractual Liability <br />"Personal and advertising injury" for which the <br />insured has assumed liability in a contract or <br />agreement. This exclusion does not apply to li- <br />ability for damages that the insured would have <br />in the absence of the contract or agreement. <br />f. Breach of contract <br />"Personal and advertising injury" arising out of <br />a breach of contract, except an implied con- <br />tract to use another's advertising idea in your <br />"advertisement' <br />. Quality Or Performance Of Goods — Failure <br />To Conform To Statements <br />"Personal and advertising injury" arising out of <br />the failure of goods, products or services to <br />conform with any statement of quality or per- <br />formance made in your +'advertl ement ". <br />h. Wrong Description Of Prices <br />"Personal and advertising injury" arising out of <br />the wrong description of the price of goods, <br />products or services stated in your "advertis- <br />nt'�. <br />i. Infringement of Copyright, Patent, <br />Trademark or Trade Secret <br />"Personal and advertising injury" arising out of <br />the infringement of copyright, patent" trade- <br />mark, trade secret or other intellectual property <br />rights. Under this exclusion, such other intellec- <br />tual property rights do not include the use of <br />another's advertising idea in your "advertise- <br />ment". <br />However, this exclusion does not apply to in- <br />fringement, in your "advertisement", of copy- <br />right, trade dress or slogan. <br />J. Insureds In Media And Internet Type <br />Businesses <br />"Personal and advertising injury" committed by <br />an insured whose business is: <br />"Personal and advertising injury" arising out of 1 Advertising, broadcasting, publishing or <br />oral or written publ ication of mate ria I, if don a by to leca sU ng; <br />or at the direction of the insured with knowl- <br />edge of its falsity. Designing or determining content of web - <br />sites for others; or <br />Page 6 of 16 0 ISO Properties, Inc., 2005 cO 00 0112 0 <br />0 <br />