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REQUEST FOR ` <br /> COUNCIL ACTION ~ <br /> CITY COUNCIL MEETING DATE: CLERK OF COUNCIL USE ONLY: <br /> February 16, 2010 <br /> TITLE: APPROVED <br /> ? As Recommended <br /> AGREEMENT FOR EVENT MANAGEMENT ? As Amended sc <br /> SERVICES TO OPERATE THE 2 010 CINCO ? Ordinance on 1 Reading <br /> ? Ordinance on 2nd Reading <br /> DE MAYO FESTIVITIES ? Implementing Resolution <br /> ? Set Publ+c Hearing <br /> For <br /> CONTINUED TO <br /> ~V`K~'~~~'~"~--~ FILE NUMBER <br /> CITY MANAGER <br /> RECOMMENDED ACTION <br /> Direct the City Attorney to prepare and authorize the City <br /> Manager and the Clerk of the Council to negotiate and execute an <br /> agreement with Velasquez Publishing and Promotions to provide <br /> event management services for the 2010 Cinco de Mayo <br /> festivities. <br /> DISCUSSION <br /> 2010 is the Bicentennial anniversary year of Father Hidalgo's <br /> call (El Grito) for Mexico's independence from Spain. In <br /> recognition of this important historical event, various private <br /> and public organizations have operated a downtown independence <br /> fiesta and carnival for the past 21 years. The independence <br /> festivities have been a popular and positive community event <br /> supported by the downtown businesses and the community. <br /> In light of the significance of the Bicentennial, the City <br /> Council approved staff's recommendation, in October 2009, to have <br /> the City formally organize all Bicentennial celebrations and <br /> cultural activities. The Bicentennial festivities will include <br /> the September 16th downtown fiesta, El Grito ceremony, a parade <br /> and a downtown Cinco de Mayo celebration. Other activities will <br /> include city-wide Mexican cultural events highlighting the <br /> <br /> historical significance of the El Grito Bicentennial. The City's <br /> sponsorship and management of this event will ensure maximum <br /> 25D-1 <br /> <br />