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Westfield MainPlace Shopping Mall is an existing regional mall <br /> located in the center of an approximately 53 acre site. JC <br /> Penney is one of the anchor tenants with 142,500 square feet <br /> of area and is located at the northern end of the mall. Two <br /> existing parking structures currently block the view of their <br /> signs along the western elevation and a new wall sign is <br /> proposed in a more visible location. The JC Penney sign will <br /> match the existing signage that is currently located adjacent to <br /> the proposed sign. The wall section is located within the <br /> interior of the property and will not have any impacts to <br /> surrounding property owners. Policy 4.4 of the Land Use <br /> Element encourages developments that promote the City's <br /> image as a regional activity center. The Westfield <br /> MainPlace Shopping Mall is a regional activity center and <br /> consistent, well designed signage for the tenants will <br /> enhance the mall's presence in the City and region. <br /> 2. That the granting of a variance is necessary for the preservation <br /> and enjoyment of one or more substantial property rights. <br /> The granting of the variance allows the tenant to install a new <br /> wall sign that identifies JC Penney's presence at Westfield <br /> MainPlace Shopping Mall. The existing JC Penney signs <br /> along the western elevation are not visible from Main Place <br /> Drive and Santa Ana (I-5) Freeway because of the existing <br /> mall parking structures. Two existing signs (Nordstrom and <br /> Picture Show) are adjacent to the new JC Penney wall sign <br /> and the sign will be similar in color and size. Additionally, the <br /> site is immediately surrounded by primarily commercial <br /> properties and the Santa Ana (I-5) Freeway. The new JC <br /> Penney sign is similar to existing wall signs at the Westfield <br /> MainPlace Shopping Mall as well as with signs located on the <br /> surrounding commercial properties. Policy 2.10 of the Land <br /> Use Element encourages development that is harmonious in <br /> scale and character with the surrounding development. <br /> <br /> 3. That the granting of a variance will not be materially detrimental to <br /> the public welfare or injurious to surrounding property. <br /> The proposed signage will be one of many existing signs at <br /> the Westfield MainPlace Shopping Mall. The size and design <br /> of the new sign is consistent with the existing signs, especially <br /> with those adjacent to the location. Additionally, since the sign <br /> primarily faces the mall parking lot and the adjoining Santa <br /> Resolution No. 2010-04 <br /> Page 2 of 5 <br /> 31 B-16 <br /> <br />