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Variance No. 2010-01 <br /> February 8, 2010 <br /> Page 3 <br /> and placement of the sign will not be a distraction to drivers. Additionally, the new sign will not impact <br /> the surrounding properties since the proposed location does not face any adjoining commercial or <br /> residential properties. Policy 2.10 of the Land Use Element encourages development that is <br /> harmonious in scale and character with the surrounding development. This section of Main Street is <br /> a commercial corridor and Westfield MainPlace Shopping Mall is surrounded by commercial <br /> properties and the Santa Ana (I-5) Freeway. The proposed sign is similar to signage at the mall and <br /> on the surrounding commercial properties. Further, Policy 4.4 of the Land Use Element encourages <br /> developments that promote the City's image as a regional activity center. The Westfield MainPlace <br /> Shopping Mall is a regional activity center and sufficient signage for the anchor tenants will enhance <br /> the mall's presence in the City and region. Therefore, staff recommends that the Planning <br /> Commission approve Variance No. 2010-01 as conditioned. <br /> CEQA Compliance <br /> In accordance with the California Environmental Quality Act, the recommended action is exempt <br /> from further review per Section 15301. This Class 1 exemption allows the permitting of signs for an <br /> existing commercial development. Categorical Exemption Environmental Review No. 2009-149 will <br /> be filed for this project. <br /> L~ ~ <br /> 1- <br /> Carlos Rodriguez, AICP Vince Frego o, CP <br /> Assistant Planner II Principal Planner <br /> CR:jm <br /> <br /> cr\reports\valo-i JC Penney sign.pc <br /> 1 B-5 <br /> <br />