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<br />MI EMPRES~1 EXITS <br />E~it~•epr~err.er,~~rrrl l~•rtrtta~rrg rrr Sprrnrsli `~°~ <br />"CRE CIEND O MI EMPR ESA EXI T OS'A " <br />(ELpa;,tdii'i!g My Successful I3usi~tess) <br />CURRICULUM OI+ 24-HR COURSE IN SPANISH <br />The 24-hour course, "Expanding My Successful Business" (Creciendo Mi <br />Empress Exitosa - CMEE), is an advanced program that helps established <br />businesses to build, consolidate and expand their operations, so as to generate more <br />jobs, increase sales and profits and pay taxes; when necessary, we also assist them <br />in preparing the[r loan packages fo obtain financing. <br />Session 1 The Director <br />^ The role of the director and the owner <br />^ Characteristics of the successful entrepreneur <br />^ The business plan <br />Session 2 Market Research and Analysis <br />^ Market research techniques <br />o The competition: direct and indirect <br />^ Pricing <br />^ Competitive advantage <br />Session 3 Marketing Plan & CASK Flow <br />^ Effective advertising <br />^ Headlines that sel] <br />^ Customer service <br />^ Cash flow projections: capital needs <br />Scssion 4 Management <br />^ Accounting: control <br />^ Financial statements: how to read them <br />Scssion 5 Financing <br />^ Financing options: traditional and non-traditional <br />^ How to prepare yourself to ask for financing <br />Session 6 Ltsurance & Legal Aspects of a Business <br />^ Insurance to protect your business <br />^ Legal structures, partnerships and contract <br />Session 7 Human Resources <br />^ Human resources <br />^ Hiring process <br />^ Documentation to avoid problems <br />Session 8 Leadership & )Cffectlve supervisor f!~" <br />~ <br />` <br />^ Leadership <br />Eff <br />i ~~® <br />' <br />~~ <br />' <br />~ <br />o ect <br />ve su ervisor <br />p fl <br />. <br /> Hispanic Business Consultants <br /> www.MiEmpresaBxitosa.com <br /> w~vw.TodoSynergy.cont <br />Hispanic Busi ness Consultants -Rapid ResponselARRA -Business Assistance Program, October 30, 2009 <br /> EXHfBIT A <br />