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REQUEST FOR <br /> <br /> COUNCIL ACTION , .o~.,: <br /> CITY COUNCIL MEETING DATE: CLERK OF COUNCIL USE ONLY: <br /> MAY 17, 2010 <br /> TITLE APPROVED <br /> REQUEST FOR PROPOSALS FOR GO ? As Recommended <br /> LOCAL PROGRAM STEP 2 PUBLIC ? As Amended <br /> OUTREACH (PROJECT 09-2505-C) ? Ordinance on 1St Reading <br /> ? Ordinance on 2"d Reading <br /> ? Implementing Resolution <br /> ? Set Public Hearing <br /> For <br /> CONTINUED TO <br /> FILE NUMBER <br /> C TY MANAGER <br /> RECOMMENDED ACTION <br /> Authorize the Public Works Agency to send the attached Request for Proposals to qualified firms <br /> to continue and expand the scope of the Go Local Program Step Z public outreach program for <br /> the Santa Ana and Garden Grove fixed guideway project. <br /> DISCUSSION <br /> On May 12, 2008 the OCTA Board allocated $5.9 million in Step 2 funding to Santa Ana for <br /> planning and development of a modern streetcar concept. On August 3, 2009, the City Council <br /> authorized staff to execute an agreement with the Cordoba Corporation and its team of <br /> consultants to conduct the Go Local Program Step 2 technical analysis. At the same time, the City <br /> Council approved a budget of $50,000 for purposes of contracting with a public Outreach firm to <br /> support Santa Ana's Go Local planning and development activities. <br /> On January 4, 2010 the City Council authorized execution of a $50,000 consultant services <br /> agreement with Consensus Inc. to initiate the public outreach program for the Santa Ana and <br /> Garden Grove fixed guideway project. An expanded scope of work and additional funding is <br /> needed to provide public outreach support for the City's entire Go Local Program Transit Vision, <br /> which includes the fixed guideway project study as well as the Santa Ana Regional Transportation <br /> Center (SARTC) Master Plan and the Santa Ana Boulevard grade separation study. <br /> A well-designed and well-executed public outreach program is critical to the successful <br /> implementation of the City's Transit Vision. The selected public outreach team will be asked to <br /> develop a program that improves community understanding and solicits community feedback on <br /> the City's overall transit vision. This outreach effort will be coordinated internally between the <br /> Public Works, Community Development and Planning and Building agencies with assistance from <br /> City Manager's office. Among other things, the public outreach program will clearly communicate <br /> anticipated community benefits, potential community impacts, and the economic development <br /> 19D-1 <br /> <br />