25M - PUBLIC OUTREACH FOR GO LOCAL PROGRAM STEP 2

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I REQUEST FOR . COUNCIL ACTION CITY COUNCIL MEETING DATE: CLERK OF COUNCIL USE ONLY: JULY 6, 2010 TITLE APPROVED CONSULTANT AGREEMENT WITH ? As Recommended CONSENSUS, INC. FOR GO LOCAL ? As Amended PROGRAM STEP 2 PUBLIC ? Ordinance on 2"d Re df ng OUTREACH (PROJECT 092505) ? Implementing Resolution ? Set Public Hearing For CONTINUED TO L4 f' f % 4"^----~~ FILE NUMBER CITY MANAGER RECOMMENDED ACTION Authorize the City Manager and Clerk of the Council to execute the attached agreement with Consensus Inc. in an amount not to exceed $150,000 for the expanded public outreach program for the City's Transit Vision, subject to nonsubstantive changes approved by the City Manager and City Attorney. DISCUSSION On May 12, 2008 the OCTA Board allocated $5.9 million in Step 2 funding to Santa Ana for planning and development of a modern streetcar concept. On August 3, 2009, the City Council authorized staff to execute an agreement with the Cordoba Corporation and its team of consultants to conduct the Go Local Program Step 2 technical analysis. At the same time, the City Council approved a budget of $50,000 for purposes of contracting with a public outreach firm to support Santa Ana's Go Local planning and development activities. On January 4, 2010 the City Council authorized execution of a $50,000 consultant services agreement with Consensus Inc. to initiate the public outreach program for the Santa Ana and Garden Grove fixed guideway project. The preliminary phase of public outreach included Stakeholders Working Group meetings in January and June, two public listening sessions for the Santa Ana-Garden Grove Fixed Guideway project in February, five public scoping meetings for the fixed guideway project in June, the development of content for the City's website, public meeting notices, and fact sheets (produced in English and Spanish). On May 17, 2010, the City Council authorized the Public Works Agency to send a Request for Proposals to qualified firms to continue and expand the scope of the Go Local Program Step 2, also known as the Santa Ana Transit Vision, public outreach program. Proposals were received from three firms: Consensus Inc., Lee Andrews Group, and The Solis Group. On June 23, 2010, a consultant selection committee ranked the firms based on their proven experience in conducting comprehensive public outreach campaigns, quality of staff assigned to the project, understanding of the project area and work tasks, familiarity with the 25M-1