25M - PUBLIC OUTREACH FOR GO LOCAL PROGRAM STEP 2

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ConsensuslnC. I me ract. I n novate. I nfl uence. - Overview and Summary Introduction Consensus Inc. is pleased to present this response to the City of Santa Ana's Request for Proposal for its Santa Ana Transit Vision Public Outreach. Consensus Inc. has been leading the public outreach efforts for the Santa Ana and Garden Grove Fixed Guideway (a critical element of the City's Transit Vision) since January of this year and has also contributed to the development of messaging and branding efforts of other Transit Vision components. The outreach efforts conducted to date have increased the community's understanding and awareness of the project, while helping to create a more transparent and inclusive process. Although the process has just begun, since implementing some of Consensus Inc.'s strategic communications tactics, the project has not received any negative ~ press and previous project opponents that have been included into the decision making process have been cooperative. ~ Consensus Inc. understands the diversity that exists within the City of Santa Ana and provides the third-party objectivity that is needed to ensure the success of the overall Transit Vision. Consensus ~ Inc. has been instrumental in bringing a higher awareness of the Santa Ana and Garden Grove Fixed # Guideway Project to the public with grass roots tactics such as door-to-door business walks, a Stakeholder Working Group, meeting one-on-one with key community and business stakeholders, ~ and developing comprehensive public information materials that resonate with the community. As the incumbent outreach partner working on this effort, we believe that we have the community insight, technical knowledge and qualifications to deliver a quality, cost-effective and inclusive public ~ outreach program for this project. ~ In addition, Consensus Inc. has a firm understanding of the City's Transit Vision-which aims to ~ improve the livability of the City by bringing more economic development, more public transportation options, and greater interconnectivity of important destinations and landmarks throughout the City. Consensus Inc. truly believes that the City's Transit Vision will bring numerous benefits to its historic t~ neighborhoods, working class families, visitors and businesses. For example, this project will inject new energy to the historic downtown core, which is currently at a crossroads of either thriving or deteriorating. The Transit Vision will provide the necessary tools (transportation, zoning, and economic development) to assist with the continued revitalization of the area. ~ Our Experience In addition to our in-depth knowledge of Santa Ana history and political fabric, Consensus Inc. also brings a vast depth of transportation experience to the project. From California High Speed Rail to Go Local Step One and Step Two projects to the Anaheim Fixed-Guideway-we have the experience 'y'~ and know-how to deliver an efficient, legally defensible public outreach program in accordance with .1~ Santa Ana Transit Vision Public Outreach-City of Santa Ana 25M-13