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Consensuslnc. <br /> t Interact. Innovate. Influence. <br /> t ~ <br /> 4 <br /> a:, Metro Gold Line Foothill Extension Construction Authority <br /> Social Media Campaign to Raise Awareness and Fund the Gold Line <br /> Consensus Inc. is assisting the Foothill Extension Construction <br /> Authority with a community outreach program about the importance i <br /> ~l <br /> of funding the Foothill Extension from Pasadena to Montclair. At <br /> the start of the program in 2008; the Los Angeles County <br /> Metropolitan Transportation Authority (Metro), the funding agency <br /> for the project, ranked the Foothill Extension low on its priority list <br /> and refused to fund it. The campaign included a strategically . <br /> coordinated effort that conducted traditional outreach at activity centers, engaged local news outlets, <br /> and leveraged these efforts through its "I Will Ride" Blog (www.IWiIIRide.org), Twitter Feed, Facebook <br /> Page, and Activity Center Outreach/Stakehotder Videos. When Consensus Inc. was hired in spring <br /> 2008, the Gold Line Extension's funding for future development was only $126,000. <br /> <br /> ® As a result of our firm's successful communications strategies, Metro voted to increase the Foothill <br /> Extension Authority's funding to $875 million. Moreover, Consensus Inc. was awarded the "Blog of <br /> the Year" by the Public Relations Society of America, Los Angeles chapter, for the "I Will Ride" biog. <br /> Project Results <br /> ¦ When Consensus Inc. was hired in spring 2008, the Gold Line Extension's funding for future <br /> development was only $126,000. <br /> ¦ As a result of our firm's successful communications strategies, Metro voted to increase the <br /> Foothill Extension Authority's funding to $875 million. <br /> ¦ Built a supporter database of 2,531 stakeholders via mailings, activity centers and Website sign- <br /> ups <br /> ¦ Developed the iwillride.org blog and @iwillride Twitter site <br /> ¦ Increased media coverage to elevate the need for the Extension in decision-making forums <br /> Client Contact <br /> Habib i3alian, Chief Executive Officer <br /> Metro Gold Line Foothill Extension Authority <br /> 406 East Huntington Drive, Suite 202 <br /> Monrovia, California 91016-3633 <br /> 626.305.7001 <br /> hbalian(c~foothillextension orq <br /> Santa Ana Transit Vision Public Outreach-City of Santa Ana <br /> 25M-26 <br /> <br />