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Consensuslnc. <br /> ® Interact. I n novate. I nfluence. <br /> ~ Facebook <br /> ® Consensus Inc. believes that at a minimum, having a Facebook page will be important for public <br /> ® engagement during the environmental review process of the Fixed Guideway project. Not only will <br /> the Facebook page motivate stakeholders to voice their opinion and respond to questions, it will be <br /> ® used to communicate information regarding: <br /> ¦ The Santa Ana and Garden Grove Fixed Guideway (basic facts) <br /> ¦ Specific components of the Fixed Guideway project (alternative alignments, technology <br /> alternatives) <br /> ¦ Meeting dates and times Ex{aLightRatlLNe <br /> wal Ms.. [wnta okoraa.n W+ Metaa <br /> ® ¦ Contact information . : <br /> ® ¦ Links to public information materials, technical » ~ ~~m»aaw•e».~ ~ <br /> mau~.c..m.a,., <br /> ® we.~r.t.~aaew%.d <br /> n+,ow>,edao.n aeam~p4a11 [apo iget~lNO aoah9aM mao wrna wrwra and aaam9 amtesm arm~yd.».addet. <br /> studies/reports aa.a~..,,:»o,ed d~ a. smim ~e,.wr~; <br /> vKaeeanama eta~Ew Sws W b 10%m•»nk <br /> W !A+4.Rx OAw C`~m .no-uwn. cx <br /> ® ~ 1 <br /> ¦ Continual updates about important project <br /> milestones <br /> ® The Facebook page will be continually monitored ~ ~ <br /> by Consensus Inc. staff for individual comments ~~~e ~ ~ e,,~.z. <br /> sxsee.bnrtertsba~b.+4 en <br /> w+wr: M WgM$IIiD'Y~Ya Np eMaatenesOli <br /> a,N rlrtvhn»u¢be i~Rl, Ned) lr GR <br /> and questions. In coordination with city staff and/or ~"'y"~'~°°"` <br /> the technical team, Consensus Inc. staff will post responses on the Facebook "wall" visible to all <br /> ® stakeholders signed up as "fans." Consensus Inc. recommends developing English and Spanish- <br /> ® language versions of the Facebook page. <br /> ® Twitter <br /> ® Twitter is a micro blogging service that allows a user to post short "tweets" (comments) to <br /> ® communicate with their "followers" (friends) and the general public. A strong Twitter presence will help <br /> ® communicate the benefits of the Fixed Guideway and SARTC Master Plan projects (environmental, <br /> transportation, public health, mobility, and interconnectivity). Consensus Inc. will aim to maintain an <br /> ongoing dialogue with followers by posting useful, relevant information in a fun, engaging, and <br /> ® thought-provoking tone. <br /> Consensus Inc. will develop a suggested Twitter name upon development of the project's brand. <br /> ® Initial set of followers: Links to the project's Twitter and Facebook accounts, as well as brief <br /> announcements, will be included on all e-blasts. This would give us an initial set of followers that with <br /> time and engagement will continue to grow. Links to the accounts will also be included in all collateral <br /> materials (e.g., fact sheets, meeting notices, newspaper ads, newsletters). <br /> ® In addition, Consensus Inc. will engage with other Twitter users that have an interest in and follow <br /> public transportation projects and ask them to "retweet" or re-post Santa Ana Fixed Guideway - <br /> SARTC Master Plan tweets to make them available to a larger audience. We will develop a strategic <br /> Santa Ana Transit Vision Public Outreach-City of Santa Ana <br /> <br /> _ 25M-35 <br /> <br />