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Consensuslnc. <br /> I nteract. I n novate. Influence. <br /> gatherers are gaining in credibility, the traditional news outlets, along with issue-specific online news <br /> sites, remain the most important and trusted vehicles for information dissemination. As such, <br /> Consensus Inc. will work with the city Public Information Officer to: <br /> ¦ Prepare and execute media strategies for specific milestones that require communications with <br /> news gatherers. <br /> ¦ Post blog comments (as appropriate) with timely and important information regarding the Fixed <br /> Guideway and SARTC projects. We will counter mis-information swiftly and re-focus attention on <br /> factual, accurate project information. <br /> ~ Develop media materials such as up to two press releases, media advisories, opinion editorials, <br /> and press kits. <br /> ¦ Implement proactive story pitching campaigns <br /> ¦ Monitor media articles on a daily basis <br /> ¦ Host media on a tour of the corridor area <br /> ¦ Offer deskside briefings <br /> We will work with English- and Spanish-language media and special care will be given to <br /> communicating with key media reporters/outlets that have already covered the project. <br /> Optional Tasks: Supplemental Outreach Efforts <br /> UStream of Public Hearings <br /> Consensus Inc. recommends additional coordination time and the addition of a technical vendor to <br /> help broadcast the Draft EIR/EIS public hearings "live via the Internet." Participants will be able to <br /> view the meetings from their home/office computer and submit formal comments or questions in real- <br /> time. Live streaming of public hearing offers another choice to broaden participation for those who <br /> are interested in learning more about the project and/or providing feedback as part of the <br /> ~ environmental review process but are not willing or able to attend the hearing in person. <br /> Surveys <br /> There may be opportunities to survey the public to learn more about attitudes and awareness to <br /> validate or assist our public outreach efforts. Surveys could be done either online through a tool <br /> such as Survey Monkey and broadcast to our a-mail database, manually at activity centers, or via <br /> telephone using a research firm. Consensus Inc. would recommend a survey method after further <br /> discussions with the City regarding the audience to be surveyed and the expected outcomes. <br /> k <br /> ` Santa Ana Transit Vision Public Outreach-City of Santa Ana <br /> <br /> } <br /> 25M-40 <br /> <br />