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25D - CONCESSION SRVS AT SANTA ANA STADIUM
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25D - CONCESSION SRVS AT SANTA ANA STADIUM
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Last modified
1/3/2012 4:01:48 PM
Creation date
7/29/2010 10:50:47 AM
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City Clerk
Doc Type
Agenda Packet
Item #
25D
Date
8/2/2010
Destruction Year
2015
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Agreement with Karmina Restaurant <br />August 2, 2010 <br />Page 2 <br />Karmina Restauraunt was rated highest, scoring 374 out of a maximum 400 points. <br />Knowlwoods scored 329, Mist Faire scored 311, Mexifresh scored 247, and El Coyar scored <br />223 points. <br />Santa Ana based Karmina Restaurant, co-owned <br />proposing the theme of "Downtown Stadium Grill". <br />multiple customer bases including large sporting e <br />workers, jurors, and local neighborhood customers. <br />delivery service, online ordering, text message blas <br />other marketing techniques. <br />by Adolfo Lopez and Carlos Madriles, is <br />Downtown Stadium Grill will strive to serve <br />?ents, daily sport reservations, government <br />Downtown Stadium Grill is proposing local <br />rs with daily lunch specials, and a variety of <br />Downtown Stadium Grill will offer a diverse menu including fresh sandwiches, Panini's, salads, <br />wraps, burgers, and of course, Mexican food. In addition, an alternate menu for sporting events <br />will include fan favorites such as hotdogs, popcorn, cotton candy, kettle corn, pretzels and <br />frozen lemonade. The Parks, Recreation and Community Services Agency believes that the <br />addition of Downtown Stadium Grill will significantly enhance the user experience at the Stadium <br />and make it a more attractive and versatile venue for a variety of special events. <br />Karmina Restaurant will pay the City $600 per month and 10% of gross sales for use of the <br />concession building. In addition, the concessionaire will complete tenant improvements to <br />improve the aesthetic appearance of the building (see Attachment 1). For the past ten years, <br />the schools have been allowed to vend at their events. PRCSA staff is working with the schools <br />to develop a revenue sharing arrangement to share concession revenue generated by school <br />events. <br />FISCAL IMPACT <br />The total projected annual revenue of $20,000 will be used for deferred maintenance at the <br />Stadium. <br />erardo Mouet, i' <br />Executive Directo <br />Parks, Recreation and Community <br />Services Agency <br />APPROVED AS TO FUNDS AND ACCOUNT: <br />Francisco Gutierrez, <br />Executive Director <br />Finance and Management Services Agency <br />25D-2
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