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EXHIBIT"A" <br /> Strategic Support Services for Multiple Initiatives <br /> BACKGROUND <br /> The City of Santa Ana (City) is interested in utilizing services to supplement internal resources at a time <br /> when the City is tasked with coordinating and facilitating major capital project and operational activities <br /> at the same time,while also keeping an eye on future opportunities.The federal and state governments <br /> have approved funding for a number of new or enhanced programs and the City desires to better <br /> understand funding projections and implementation strategies to maximize the potential for targeting <br /> and accessing these funds. Additionally, the City has strategic initiatives that require specialized, time- <br /> intensive efforts in concert with coordination between various other external agencies. The following <br /> background provides greater detail on the needs and goals of external services, including proposed <br /> categories of support. <br /> Growing Need for External Advisory,Services <br /> The reasons for increased use of third-party owner's representatives (or owner's advisors) are generally <br /> driven by a combination of the growing technical complexities and economic risks associated with modern <br /> construction projects,the evolution of new and more complex project delivery methods, new and unique <br /> funding opportunities, and increased specialization of design professionals who have historically served <br /> the role of owner's representative.Additionally,the pandemic has put significant strains on existing public <br /> agency staff who are dealing with heavy workloads due to a booming housing market,the inability to fill <br /> numerous positions due to a talent war, and the unusually high number of employees leaving the <br /> workforce. Thus, both private owners and public-sector awarding authorities are retaining third-party <br /> advisors to supplement their internal management and administrative capabilities and address gaps in <br /> services rendered by design professionals, land developers,and construction contractors. <br /> Broad Range of Skills and Services <br /> Given that public agency internal teams have a host of work issues and competing priorities within their <br /> areas of responsibility,engaging the services of an owner's representative off-loads significant pressures <br /> — especially for highly visible, politically charged projects, and / or fiscally constrained initiatives. The <br /> representative filling this role needs to be well versed in key fundamentals of architectural design, <br /> engineering, construction and construction field management,economic evaluations, project scheduling, <br /> budget development, value engineering, and dispute resolution. Acknowledging the heightened level of <br /> community interest and engagement,excellent communication and facilitation skills are also paramount. <br /> PROPOSED SCOPE OF WORK <br /> Silsby Strategic Advisors, Inc. (or "Silsby Strategic Advisors") will provide "External Support Services" to <br /> assist the City with targeting/acquisition strategies for federal funding(as applicable),to produce federal <br /> funding projections, and owner advisor services on strategic initiatives - such as the Civic Center <br /> Modernization Study - that require specialized, time-intensive efforts in concert with potential <br /> coordination between various other agencies. The Scope of Work associated with assisting the City in <br /> high-level strategy,summary reports,and follow up strategies for this initiative includes: <br /> Page 2of10 <br />