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EXHIBIT 2 <br /> <br /> City Council Request for Information Summary <br />Travel Santa Ana – TMD Renewal & Term Extension Request <br />Overview <br />Travel Santa Ana, the City’s designated destination marketing organization (DMO), is <br />seeking City Council support to renew the Santa Ana Tourism Marketing District (TMD) <br />and extend its term from five years to ten. Having completed its initial five-year term, the <br />district is now in a strong position to build on its progress and expand Santa Ana’s <br />presence in the tourism and hospitality market. <br /> <br />What’s Been Accomplished So Far <br />Over the past five years, Travel Santa Ana has: <br />• Helped boost hotel occupancy and brought more visibility to Santa Ana as a <br />destination. <br />• Operated strategically despite having the smallest budget among the nine <br />Orange County DMOs—roughly $500,000 less than Travel Costa Mesa. <br />• Built strong relationships with local hotel partners, and with hotel operators <br />making up the majority of the Travel Santa Ana Board. <br />• Established a Marketing Advisory Group with the objective of creating synergy <br />among Santa Ana marketers, including The Frida Cinema, Bowers Museum, <br />Santa Ana Zoo, John Wayne Airport, Discovery Cube, MainPlace Mall, and <br />Mater Dei High School. <br />• Supported Santa Ana restaurants by partnering with the Orange County <br />Restaurant Association to allow complimentary participation in the annual OC <br />Restaurant Week. <br />• Developed marketing campaigns to promote Santa Ana’s arts and culture, public <br />art, small businesses, and events. <br /> <br />