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3 <br /> <br />The five Santa Ana hoteliers who serve on the Travel Santa Ana Board of Directors <br />would make a recommendation to increase the assessment based on variables like the <br />impact to occupancy, and the potential overall economic impact. <br />Travel Santa Ana also reports to TMD hoteliers monthly, keeping lines of <br />communication open and ensuring performance is transparent. <br />The TMD hoteliers are in support of the increase ladder. <br />Approximately 43% of California Tourism Marketing Districts have an increase ladder. <br /> <br />Other TMDs with Built-In Rate Flexibility <br />City/County Initial Rate Max Rate <br />Burbank 1% 3% <br />Los Angeles 2% 3% <br />Santa Barbara South Coast 2% 3% <br />West Hollywood 3% 4% <br />Pasadena 3.89% 4.89% <br />Lancaster 3% 5% <br />Rancho Cordova 4.5% 12% <br />These examples show that flexible rate structures are common, allowing districts to <br />adapt over time. <br /> <br />Travel Santa Ana is not just renewing a program—it’s positioning Santa Ana for <br />sustained growth in the tourism economy. The proposed 10-year term reflects what’s <br />working in other cities and gives the organization the tools and time it needs to drive <br />results for local hotels, small businesses, and the broader economy. <br />The renewal of the Santa Ana Tourism Marketing District — including the proposed 10- <br />year term and the assessment increase ladder — is supported by the 17 hoteliers who <br />fund the district. <br />