Laserfiche WebLink
Public Meeting to Renew the Santa Ana Tourism Marketing District (SATMD) <br />June 3, 2025 <br />Page 5 <br />5 <br />0 <br />7 <br />5 <br />administrative fee, to TSA. Since inception of the first SATMD, the City has collected <br />$114,114 in administration fees. This 2% fee supports the administrative costs incurred <br />by the Finance and Community Development staff in administering the program. <br />At the April 15 City Council meeting, the Council requested additional information <br />regarding the proposed 10-year term and the potential for assessment increases. This <br />information is provided by Travel Santa Ana in Exhibit 2. <br />SATMD RENEWAL SCHEDULE <br />April 15, 2025 RESOLUTION OF INTENTION HEARING (COMPLETED) <br />Upon the submission of a written petition, signed by the business <br />owners in the established district who will pay more than fifty <br />percent (50%) of the assessments proposed to be levied, the <br />Council may initiate proceedings to establish a district by the <br />adoption of a resolution expressing its intention to renew a <br />district. <br />Petition Status: Petitions in favor of SATMD renewal were <br />submitted by 12 lodging businesses, which represent 74% of the <br />total SATMD assessment. This majority petition allowed the <br />Council to initiate proceedings for SATMD renewal at the April <br />15, 2025 meeting. <br />April 16, 2025 NOTICE (COMPLETED) <br />The 94 Law requires the City to mail written notice to the owners <br />of all businesses proposed to be within the SATMD. Mailing the <br />notice begins a mandatory forty-five (45) day period in which <br />owners may protest SATMD renewal. <br />June 3, 2025 PUBLIC MEETING <br />Allow public testimony on the renewal of the SATMD and levy of <br />assessments. No Council action required. <br />July 1, 2025 FINAL PUBLIC HEARING <br />If written protests are received from the owners of businesses in <br />the established SATMD which will pay fifty percent (50%) or <br />more of the assessments proposed to be levied and protests are <br />not withdrawn so as to reduce the protests to less than fifty <br />percent (50%), no further proceedings to levy the proposed <br />assessment against such businesses shall be taken for a period <br />of one (1) year from the date of the finding of a majority protest <br />by the Council. <br />At the conclusion of the public hearing to renew the SATMD, the <br />Council may adopt, revise, change, reduce, or modify the <br />proposed assessment or the type or types of improvements and