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ĐĐŽŵƉůŝƐŚŵĞŶƚƐ;ŽŶƚŝŶƵĞĚͿ <br />x Over a one-year period: Issued more than 60 press releases and media advisories. Increased the <br />City’s main Facebook page reach by 39% to 1.3 million accounts, link clicks (e.g. to City website) by <br />90.6% to 64,400, and added 3,400 page follows for a total of 32,000 followers. <br />x Increased the City’s main Instagram page reach by 28% to 515,000 accounts and added 9,800 page <br />follows for a total of 42,100 followers. <br />x Increased the number of new City website users by 7.6% to 1.3 million. <br />x Through marketing and promotion added 7,562 mySantaAna app downloads for a total of 47,433. <br />x Produced 19 City Manager newsletters and 35 City Council newsletters. <br />x Responded to over 200 interdepartmental requests for marketing, social media and community <br />engagement assistance. <br />120