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<br /> <br />CHURM|360 <br />July 1, 2025 <br /> <br />Dear Members of the Santa Ana City Council, <br />My name is Steve Churm, principal and founder of Churm360, LLC, and a strong advocate for <br />the City of Santa Ana’s bright future in the heart of Orange County. <br />This City is one of the most important and diverse in the region and it is a leading center of <br />commerce, government and culture. It is also a magnet for tourists who are drawn here <br />because of the City’s rich 154-year history and highly desirable offerings, including museums, <br />year round special events, unique retail and acclaimed dining. <br />In four short years, Travel Santa Ana has become a force mul?plier in a?rac?ng business, <br />leisure, mee?ngs, sports and group travel to the City. Centrally located and easy to access by car, <br />train and air, Santa Ana has tremendous poten?al to grow as a travel and visitor market. With <br />that growth will come sorely needed sales tax revenue for a City facing serious fiscal issues <br />before the end of this decade. <br />Because of smart and focused leadership, Travel Santa Ana has already: <br /> Developed a brand for the City that reflects Santa Ana’s diversity. <br /> Executed inclusive, strategic marke?ng to promote the City’s assets and uniqueness. <br /> Established a Marke?ng Advisory Group to create synergy and unify promo?onal efforts <br />among the City’s leading stakeholders, community leaders and marke?ng groups. <br /> Curated a Public Art Guide spotligh?ng more than 200 murals from across the City. <br /> Supported local restaurants through key partnerships. <br /> Created the “Santa Ana Enthusiast” ambassador program. <br />For these reasons, I strongly urge the City Council to approve the renewal of the Santa Ana <br />Tourism Marke?ng District (SATMD) and support the con?nued success of Travel Santa Ana. The <br />organiza?on has repeatedly demonstrated its commitment to enhancing the City’s visibility, <br />economic vitality and cultural vibrancy. With the renewal and proposed funding structure, <br />Travel Santa Ana will be well-posi?oned to build on its accomplishments and con?nue <br />contribu?ng to the prosperity of this dynamic community. <br />Thank you for your considera?on <br /> <br />Sincerely, <br /> <br />STEVE CHURM, <br />Principal and Founder, Churm360 <br />