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Zuniga, Diana <br /> From: Daniela Valencia < <br /> Sent: Wednesday, June 25, 2025 5:07 PM <br /> To: eComment <br /> Subject: MainPlace Mall's Support for SATMD Renewal <br /> Attention: This email originated from outside of City of Santa Ana.Use caution when opening attachments or links. <br /> Dear Santa Ana City Council, <br /> I am writing in strong support of the renewal of the Santa Ana Tourism Marketing District (SATMD). <br /> As a proud member of the Travel Santa Ana Marketing Advisory Group, I've seen firsthand the positive impact <br /> this destination marketing organization (DMO) has made in our community. Through thoughtful strategy and <br /> strong partnerships, Travel Santa Ana continues to elevate our city's profile and support its economic and <br /> cultural growth. <br /> The Marketing Advisory Group was created to foster alignment and collaboration among Santa Ana's key <br /> marketing stakeholders. By exchanging insights—such as demographic research, event calendars, and major <br /> community updates—we've built valuable relationships that have led to meaningful cross-promotions and <br /> partnerships. <br /> At MainPlace Mall, these relationships have had a tangible impact. Through connections developed within the <br /> Advisory Group, we've successfully collaborated with neighboring institutions like the Santa Ana Zoo and the <br /> Bowers Museum. These partnerships have enriched our event programming and created deeper, more <br /> meaningful community engagement—opportunities that came directly from the trusted relationships nurtured <br /> through Travel Santa Ana. <br /> The DMO's marketing and sales efforts have not only attracted more visitors to Santa Ana but also supported <br /> local attractions, restaurants, retail centers, and hotels. Travel Santa Ana has helped shape a more dynamic and <br /> visible identity for our city. <br /> With an estimated 90% of DMOs operating under 10-year agreements, Travel Santa Ana should be empowered <br /> to do the same. The proposed incremental increase in funding will provide flexibility to adjust to evolving <br /> challenges and opportunities—such as addressing dips in tourism or expanding outreach into new markets— <br /> without compromising momentum. <br /> For these reasons, I respectfully urge the City Council to approve the renewal of the SATMD. Doing so will <br /> ensure that Travel Santa Ana can continue to champion the city's success, amplify its strengths, and build on the <br /> progress already achieved. <br /> Thank you for your consideration. <br /> Sincerely, <br /> Daniela Valencia <br /> Marketing Director <br /> <br /> 1 <br />