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Phase 4: Capacity-Building&Training <br /> • Deliver media training workshops for City staff and Councilmembers <br /> • Host message alignment sessions to ensure internal consistency and tone in <br /> communications from departments and leadership. <br /> 4. Key Deliverables <br /> • Communications Audit Summary Report <br /> • Santa Ana Crisis Communications Playbook <br /> p i-. �LRIp <br /> • .,� ;,,,�fe�h�ipue _�t�adVBlfising� ��� <br /> Message Framework& Multilingual Toolkit e-� U* I <br /> r�`w`POintu,vl2w .,.. 10cimuuc W leka�o-n" <br /> edia -'WoUmage iaiarma roe-O lal. o i�ion <br /> • Plug-and-Play Emergency Message Templates � P <br /> IN <br /> PUB11C—,1R11AT1O <br /> • 24/7 On-Call Crisis PR Support <br /> i*md 10008 <br /> • Media-Training Workshops (2 sessions) <br /> • Social Listening&Sentiment Reports (monthly during active periods) <br /> 5. Roles& Responsibilities <br /> Role Responsibility <br /> City Staff& Council Serve as public messengers; provide approvals and context for <br /> messaging. <br /> PR Consultant/Agency Lead strategy, content development, real-time response, and <br /> media monitoring <br /> City PIO/Communications Coordinate with departments, execute postings, and monitor <br /> Team resident inquiries. <br /> IT I Web/ Emergency Ops Ensure messaging is published across official channels promptly. <br /> MILAGRO MEDIA STRATEGIES <br />