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Ready(C <br />Orange Countyz ea urgencypreparedness resource <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in <br />the task description above and when the Santa Ana Project Manager signs the task <br />completion letter. Planned completion and invoicing will be at the end of June 2026. <br />TASK 8: EARNED MEDIA OUTREACH <br />Objective: Develop and implement media promotions and concentrated publicity <br />outreach to local print, online and/or broadcast outlets to promote ReadyOC <br />programming elements, initiatives, and calendar of activities. <br />Task Description: <br />Develop and implement media promotions including, but not limited to, management <br />and enhancement of ReadyOC's objectives, mission, and micro campaigns. Task <br />includes ongoing measurement and tracking of promotional elements. <br />Activities will include: <br />a. Publicity/Media Outreach- conduct outreach to targeted local and/or national <br />media to achieve a minimum of two earned or sponsored placements during <br />the contract period. <br />Responsibilities: <br />Comm LAB shall: <br />a. Execute outreach to local and/or national media outlets to promote ReadyOC <br />b. Work with partners and stakeholders to acquire public spokespeople when <br />appropriate. <br />c. Plan, develop, and produce any necessary video with approval from the Santa <br />Ana Project Manager. <br />d. Execute distribution in accordance with approved plans. <br />Santa Ana shall: <br />a. Approve the initiative concepts, production, and distribution plan. <br />Completion Criteria: <br />This task is considered complete upon completion of administrative deliverables and <br />when the Santa Ana Project Manager signs the completion letter for each subtask <br />noted below. <br />TASK 8-A: IDENTIFY & EXECUTE EARNED MEDIA OPPORTUNITIES (PRINT/DIGITAL) <br />(SUMMER/FALL 2025) <br />Objective: Develop and execute media relations activities to entice local print and <br />online publications to promote ROC program elements, initiatives, and activities. <br />Task Description: Develop and implement media promotions including, but not limited <br />to, management and enhancement of the ReadyOC's messaging, values and/or <br />ReadyOC Statement of Work <br />FY 25-26 V y <br />CommunicationsLAB <br />24 <br />