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Il you <br />SEF somainin9, <br />• � SAY smnel MnG <br />Task Description: Develop and implement media relations strategy including, but not <br />limited to, the creation of media events, press conferences, distribution of press releases, <br />photos and video, as well as direct outreach to print/digital outlets to inform OC <br />residents about S4 program messaging and encourage reporting. <br />Activities will include: <br />a. Conduct media outreach to targeted local publications (print/digital) to achieve <br />a minimum of two (2) earned or sponsored placements during the task period. <br />b. Placement of a minimum of two (2) S4 stories on Behind the Badge website. <br />c. Working with publications and our partners to provide necessary information, <br />resources, and S4 spokespeople for any related media stories. <br />Responsibilities: <br />Comm LAB shall: <br />a. Plan and execute earned media outreach strategy for print/digital channels. <br />b. Execute distribution in accordance with approved plans. <br />c. Seek approval of Santa Ana Project Manager on earned media stories. <br />Santa Ana shall: <br />a. Approve initiative concepts, production, and distribution plan. <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in the <br />task description above and when the Santa Ana Project Manager signs the task <br />completion letter. Planned completion and invoicing will be at the end of Dec. 2025. <br />TASK 8-13: IDENTIFY EARNED MEDA OPPORTUNITIES (BROADCAST) I SUMMER/FALL 2025 <br />Objective: Develop and execute media relations activities to entice local broadcast <br />outlets to promote S4's objectives. <br />Task Description: Develop and implement media relations strategy including, but not <br />limited to, the creation of media events, press conferences, distribution of press releases, <br />photos and video, as well as direct outreach to broadcast outlets to inform OC residents <br />about S4 program messaging and encourage reporting. <br />Activities will include: <br />a. Conduct media outreach to targeted broadcast outlets to achieve a minimum of <br />two (2) earned or sponsored placements during the task period. <br />b. Provide necessary support, resources, and dedicated S4 spokespeople for any <br />earned media opportunities. <br />c. Share earned story placements throughout S4 online and social channels. <br />Responsibilities: <br />Comm LAB shall: <br />a. Plan and execute earned media outreach strategy for broadcast channels. <br />b. Execute distribution in accordance with approved plans. <br />c. Seek approval of Santa Ana Project Manager on earned media stories. <br />Safe OC Statement of Work 24 <br />FY 25-26 <br />CommunicafionsLAB <br />