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City of Santa Ana Proposal for Financial Advisory and Dissemination Agent Services August 8, 2025 ___-.-_ .__�. Public Management Group' ("PMG") provides in-depth and insightful analysis of our client's financial history and current position, revenue and expense structures, long-term liabilities and risks, and fiscal outlook through the use of custom financial models, long-term forecasts, and fiscal assessment tools that integrate a wide variety of econometric, Financial and demographic data with key metrics, benchmarks and best practices. More importantly, the diversity and experience of our PMG team enables UFI to transform the financial data and analysis into actionable management information, reports and plans that provide specific recommendations, and strategies supported by the analytics that help our clients achieve their goals and objectives. Analytics and Compliance Group' provides services related to post-issuance compliance, including continuing disclosure, arbitrage rebate, and CDIAC reporting compliance. UFI's Analytics& Compliance Group is dedicated to managing the comprehensive continuing disclosure and post-issuance compliance needs of our California clients. UFI has been providing continuing disclosure services since 1994, when the reporting requirements were first mandated. We currently serve over 200 California cities, enterprise districts, utilities, successor agencies, joint powers and financing authorities, school districts, and charter schools, with extensive experience providing disclosure reporting for various credit types, legal structures, and methods of sale. • Company ownership — if incorporated, the state in which the company is incorporated and the date of incorporation. An out-of-state Contractor must register with the State of California Secretary of State before a contract can be executed (http://www.sos.ca.gov/businessf); UFI is structured as a C-Corporation, headquartered in Walnut Creek, California, and is owned by Jon Isom, Chief Executive Officer, and Greg Isom, Chief Financial Officer. The firm was incorporated on August 21, 1972, and has remained employee-owned throughout its history. • Name, address, and telephone number of the Contractor's point of contact for a contract; Provided below is contact information for the firm and principal contact: Michael Busch,Chief Strategy Officer 1470 Maria Lane,Suite 315 Walnut Creek CA 94596 Office: (714)923-3541 E-mail: michaelb@urbanfuturesinc.com • Provide verification of Securities and Exchange Registration; UFI is currently registered with the U.S.Securities and Exchange Commission(SEC)as a Municipal Advisor.A copy of our Form MA is attached in Appendix C. • Describe types of financial advisory services provided to comparable California municipal clients in the previous three years; Top Municipal Advisors for CA Municipal Bonds As the #1 ranked Municipal Advisory firm in California by number of {January 1,2020-Present) deals (Source: SDC), our firm typically completes 100 or more No.of financings each year. A full listing of transactions completed over the Rank Firm Issues past three years is included in Appendix B. 1 Urban Futures Inc 627 2 Fieldman Rolapp&Associates 479 Our advisory team has deep experience with all the financing 3 KNN Public Finance 364 structures previously used by the City of Santa Ana, including pension 4 PFM Financial Advisors LLC 290 obligation bonds, general fund lease revenue bonds, tax allocation 5 Public Resources Advisory Group 206 Source:SDC Platinum(Thomson Reuters) 1 Non-Municipal Advisory Service cL1FI5