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otherwise at variance with the intent and purpose of the • provisions of this chapter. The Centre on Seventeenth is an 18.42 acre shopping center with over 200,000 square feet of leasable tenant space. Due to the length of the shopping center's street frontage along Tustin Avenue; the overall size of the shopping center site; and the relatively obscured location of the location of the secondary entrance along Tustin Avenue, the installation of additional freestanding signage will allow the Centre on Seventeenth the ability to identify key goods and services available within the interior of the shopping center. Lastly, Policy 1.10 of the City's Land -Use Element encourages the location of commercial centers at arterial roadway intersections in commercial districts. The variance will allow the center to remain competitive in a manner that is consistent with other commercial centers located at key gateways along arterial streets in the City. 2. That the granting of a variance is necessary for the preservation and enjoyment of one or more substantial • property rights. The granting of the variance for secondary signage will allow the tenant the ability to identify additional retail and food establishments within the shopping center. The additional sign is consistent with Policy 2.2 of the Land Use Element that supports commercial uses in adequate amounts to accommodate the City's needs for goods and services. 3. That the granting of a variance will not be materially detrimental to the public welfare or injurious to surrounding property. The additional freestanding sign will be consistent with the architectural theme and materials found on similar signs within the shopping center. The height and appearance of the sign will blend with established shopping center and will not be materially detrimental to the public welfare or injurious to surrounding property. The sign will be located outside of required corner site • Resolution No. 2010-07 Page 2 of 5