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Cost Proposal <br />For the City’s convenience,we have separated our proposed costs by phase. <br />True North’s fixed-fee,not to exceed cost for conducting the baseline research <br />(Phase 1)will be $32,500 assuming the survey is designed to test a single financial mechanism <br />and employs a sample size of 600 completed interviews.If the City seeks to test two financial <br />mechanisms,it will likely require a split-sample approach and larger sample size (800),in which <br />case the cost for Phase 1 will be $38,250. <br />If the Phase 1 survey results are promising and the City chooses to move forward <br />with a revenue measure,the consulting costs for Phase 2 will have two components—a monthly <br />fee of $1 0,000 for TeamCivX’s and Presidio’s consulting on measure preparation,strategy,coali <br />tion building,and communications,and $31,500 for a tracking survey in summer 2026 to pro <br />vide Council with up-to-date information prior to placing a measure on the ballot.Assuming an <br />eight month engagement for Phase 2 Qanuary -August),the total consulting fees for Phase 2 will <br />be $111,500. <br />We will also recommend a separate budget for advertising,printing and production of informa <br />tional materials.The cost to print and mail an informational brochure will depend on the struc <br />ture and targeted audience.To prepare and mail a single multilingual piece to all 64,115 <br />registered voter households in the City of Santa Ana will cost $48,500.If targeting a piece in a <br />single language to appropriate households,the costs will be $31,000 for English-only house <br />holds,$16,500 for Spanish language households,and $9,250 for Vietnamese language house <br />holds.For budgeting purposes,most public agencies send two to three mailings per voter <br />household during the ballot measure planning process. <br />City of Santa Ana True North Research,Inc.©2025