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DEMOGRAPHICS <br />¦ ¦ . . ¦ . ¦ ¦ . ¦ . ¦ ¦ . ¦ ¦ ¦ ¦ ¦ ¦ . ¦ . . ¦ . ¦ ¦ . . . ¦ . . ¦ . ¦ ¦ . ¦ . . . ¦ ¦ . <br />Downtown Santa Ana continues to be one of the region's largest employment centers with an <br />estimated employment population of 26,425 with 2,277 establishments. <br />Downtown's population in 2009 totaled 70,928 with 13,627 households. Per capita income is $10,649 <br />and the average household income is $47,273. The average Central City citizen is 26.5 years old. <br />In addition to traditional demographics, industries are <br />increasingly utilizing psychographics as a tool to target <br />potential market segments. Psychographics identify <br />personality characteristics and attitudes that affect a <br />person's lifestyle and purchasing behavior. In terms of <br />retail, Santa Ana's trade area psychographic <br />characteristics are conducive to a prosperous retail <br />market. Groups such as IN STYLE, OLD and <br />NEWCOMERS, METRO RENTERS, CONNOISSEURS, <br />URBAN CHIC and others with a favorable disposition <br />towards urban retailing have a renewed interest in the <br />district. Santa Ana has an encouraging new mix of <br />"urban trendsetters," those who will set the tone for <br />downtown's retail and restaurant scene, and "followers," <br />those that will follow the lead of the trendsetter. <br />¦ Services <br />¦ Manufacturing <br />Administrative <br />¦ Retail <br />Construction <br />¦ Wholesale <br />¦ Financial <br />¦ Transportation <br />¦ Agriculture <br />20 <br />Source City of Santa Ana Community Development Agency