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7. Budget Estimate <br /> ALL of the previously outlined public relations tactics—including crisis communications <br /> playbook, message development, emergency message templates, content creation, <br /> media training workshops, 24/7 on-call crisis support, strategic guidance, and ongoing <br /> communications support—are fully covered within the budget indicated below.This <br /> comprehensive approach ensures that every component of the PR strategy is executed <br /> seamLessly and effectively, without the need for additional funding or supplemental <br /> requests. <br /> $49,800 <br /> 9. Conclusion <br /> As the only sanctuary city in Orange County and a diverse, vibrant hub of culture and business, <br /> Santa Ana must continue to Lead with clarity and compassion, especially during uncertain times. <br /> By strengthening our public relations and crisis communication capabilities,the City can ensure <br /> residents remain informed, protected, and connected to their local government. <br /> This program is designed to complement and empower our internal teams, helping Santa Ana <br /> maintain the trust of its residents through transparency, rapid response, and a unified voice. <br /> Prepared by. <br /> Milagro Media Strategies <br /> Robert Ataniz <br /> sober . milagroagency.com <br /> MIIAGRO MEDIA STRATEGIES <br />