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Agenda Packet_2026-03-03
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Agenda Packet_2026-03-03
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Agenda Packet
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City Council
Date
3/3/2026
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Riverview Golf Course Management Services <br /> March 3, 2026 <br /> Page 4 <br /> Qualified Municipal Golf Operator <br /> In identifying a qualified operator for River View Golf Course, the City reviewed municipal <br /> golf course management agreements, consulted with multiple golf management firms, <br /> and evaluated operating models utilized by public agencies throughout California. Given <br /> the limited timeframe to transition operations prior to the April 30, 2026 lease expiration, <br /> emphasis was placed on selecting a firm with demonstrated experience in seamless <br /> municipal transitions, financial stabilization, and long-term asset stewardship. <br /> City staff has selected CourseCo, Inc. as the proposed management firm to operate the <br /> golf course. CourseCo, Inc. is a California-based golf management firm founded in 1989 <br /> with extensive experience operating publicly owned golf facilities. The company currently <br /> manages more than 40 golf properties nationwide, the majority of which are owned by <br /> public agencies. Courses in Southern California managed by CourseCo are Altadena Golf <br /> Course, Eaton Canyon Golf Course, Fullerton Golf Course, Green River Golf Club, and <br /> Santa Barbara Golf Club. CourseCo specializes in municipal golf operations, including <br /> 18-hole championship courses, driving ranges, practice facilities, food and beverage <br /> services, and retail pro shop operations. <br /> CourseCo has successfully transitioned numerous golf facilities from traditional lease <br /> arrangements to management agreement models, providing public agencies with <br /> enhanced oversight, improved financial transparency, and structured capital reinvestment <br /> strategies. Their operational approach emphasizes: agronomic best practices, <br /> preventative maintenance programs, customer service training, revenue optimization, <br /> and community-based programming that supports youth golf, instructional programs, <br /> tournaments, and special events. <br /> CourseCo's management model provides a competitive and transparent fee structure <br /> supported by comprehensive capital planning and equipment lifecycle strategies. The firm <br /> utilizes data-driven financial reporting and performance benchmarking to ensure <br /> accountability and informed decision-making. CourseCo also prioritizes operational <br /> continuity through staff retention strategies, including on-site hiring fairs and training <br /> programs, while leveraging procurement efficiencies and established vendor <br /> relationships to reduce operating costs. In addition, the company brings extensive risk <br /> management and regulatory compliance expertise specific to publicly owned facilities, <br /> ensuring operations align with public agency standards and requirements. <br /> Under current market conditions, initiating a new standalone competitive procurement <br /> within a shortened timeframe could expose the City to operational disruption and higher <br /> transition risk. CourseCo's established municipal expertise allows for an efficient and <br /> structured transition while maintaining uninterrupted service to golfers and the <br /> City Council 16 — 4 3/3/2026 <br />
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