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RFP#.25-096 CDA's Advertising Program <br /> Technical Proposal City of Santa Ana <br /> REVENUE PROPOSAL <br /> Creative Outdoor Advertising proposes to share advertising revenue with the City of Santa Ana based on the greater <br /> of: <br /> • A Minimum Annual Guarantee (MAG)of$160,000,paid to the City in equal monthly installments; or <br /> • Fifty-five percent(55%)of gross advertising sales revenue,generated from the advertising program. <br /> This structure ensures the City receives a strong, predictable revenue stream while also benefiting from the upside <br /> potential of increased advertising sales. COA`s proven marketing strategies and consistently high occupancy rates <br /> position us to maximize revenue across all available inventory. <br /> Ass mI,jIDNS <br /> • This revenue proposal is based on the current inventory of 160 advertising units with 320 advertising faces— <br /> the number that we are presently authorized to advertise on in the City of Santa Ana. If the available <br /> adver-Jsing inventory changes during the term of the agreement, COA would be pleased to engage in a <br /> discussion with City staff to ensure the revenue structure continues to align with the scope of the program. <br /> • It is assumed that the City of Santa Ana will be responsible for all utility costs associated with the operation of <br /> illuminated transit shelters, including but not limited to electricity for lighting and any other powered <br /> components. <br /> Phone:1.800.661.5088 <br /> 30 www.CreativeOutdoor.com <br />